Download Welcome to the Fifth Estate

Welcome to the Fifth Estate by Geoff Livingston

It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free!

Please feel free to download the book here. The password is “Fifth.” I’m sorry that it’s only available to you in this PDF format. And per the issues link, please forgive any typos.

From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Here’s a glimpse:

  • A fantastic introduction from Mashable’s Chief Strategy Officer Adam Ostrow.
  • The first chapter details the media theories driving social networks and communities online.
  • Chapter Four offers perspective into the four types of strategies most frequently used in social networks; participation/community, content, influencer marketing, and crowdsourcing.
  • My former colleague Kami Huyse delivers perhaps the best 20 pages you can imagine on social media measurement in Chapter Six.
  • Chapter Seven offers tips to handle and successfully adapt to rapidly evolving social media.

Enjoy! Feedback is certainly welcome.

Mashable Editor In Chief Adam Ostrow on the Future of Media

Welcome to the Fifth Estate is officially available for purchase today. What better way to kick things off than a video from Mashable Editor in Chief and author of the book’s introduction Adam Ostrow?

In this short two minute video Adam expands on a couple of trends discussed in the introduction:

  • What the rise of Netflix and other online video players means to the traditional broadcast and cable marketplace
  • How portable identity differentiated Facebook and Twitter, and whether there’s any room for competition
  • Why tablets (and smartphones) have changed everything

Some of the themes that resounded from Adam’s introduction (listen to it via podcast) and interview included the rapidly moving media marketplace we are living in. Seeing independent and upstart video content replace traditional channels is amazing. We are experiencing a sea change in distribution. One has to wonder if any of the major video brands from the broadcast and cable eras will succumb to the new wave. Certainly the NBC/Comcast consolidation is a great example of this.

Further, as Adam mentioned (in response to a question about the Flip cameras and iPhones) the smartphone revolution has really produced convergence. As multifunction continues to evolve and more content is not only possible but enjoyable on converged portable devices, social media is falling behind other forms of entertainment like gaming and video. It is in essence, as Adam said, becoming a layer on top other media forms.

If you are interested in the book, some early reviews have been posted. So far people are giving the Fifth Estate a strong thumbs up. Please be advised that there have been some supply and demand issues, and that the Kindle edition should be available in the next couple of weeks.

Listen to Welcome to the Fifth Estate for Free

Speaker Drivers
Image by DeclanTM

As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast will be posted every week by Friday until the book is completed. As the author and narrator, please excuse little hiccups. This is not a professional audiobook reading!

The first Welcome to the Fifth Estate podcast was posted today. It opens by discussing several media trends:

  • The overall market trends for digital media including the Like economy as presented in the introduction by Mashable Editor in Chief Adam Ostrow
  • An epiphany of realizing that social media is unavoidable
  • Understanding citizen media, and its role as the Fifth Estate

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Again, an episode will be published every week.

In addition, the first reviews and articles are coming in for Welcome to the Fifth Estate, and they are stellar:

Margie Clayman wrote, “I highly recommend you check out this book when it becomes available. It’s an extremely interesting snapshot of communication and society as they both exist today, right now.”

Fellow Zoetican Beth Kanter said, “If you’re looking for solid principles to think about social media strategy formulation, pre-order your copy of “Welcome to the Fifth Estate” now!”

John Haydon added that the book offers “four strategies that you can steal!”

Learn more about the book here, or order your copy today! If you would like an electronic review copy, please email your request to geoffliving [at] me.com.

Welcome to the Fifth Estate Available for Pre-Order

Geoff Livingston & The Fifth Estate

Welcome to the Fifth Estate is now available for pre-order with a release date of May 11! Special thanks to Mashable Editor In Chief Adam Ostrow for writing the forward to Welcome to the Fifth Estate. This introduction offers the experienced journalist’s view of an ever changing media landscape that has moved from blogs to group texting on mobile phones.

You must be thinking, yet another social media book… And from a guy who wrote one of the first social media books, Now Is Gone? Really? Well, after reading Now Is Gone again as well as the plethora of social media books that have been released since, a correction was needed with a stronger foundation in media theory and marketing fundamentals.

This book won’t pretend to be something it is not. Simply put, Welcome to the Fifth Estate guides executives and communicators towards generating a winning and sustainable social media strategy. In that sense, it is a social media book.

What distinguishes Welcome to the Fifth Estate?

  • Strategy: There will be no themed memes about engaging, conversations, instant response or personal branding. Instead, this book aims to advise you on how to get ready for, build and sustain a great online communications strategy. There is a whole chapter on specific social media strategies and a second on tactical implementation.
  • Experience: Seven awards later and dozens of social media initiatives for the likes of the American Red Cross, General Dynamics, Google, the National 4-H Council, Network Solutions, and the United Way provides this book a depth of pragmatic experience-based conclusions that no other social media book offers.
  • Measurement: Part of building a great strategy includes knowing how to measure it. Kami Watson Huyse provides a guest chapter on how to build a measurement program.
  • Pitfalls and Sustainability: Two chapters deal with topics you normally don’t see in social media books. Chapter Two deals with the weaknesses and dangers social media presents for your organization. Chapter Seven provides concrete ways to stay relevant once your effort becomes a success.
  • Commercial and Nonprofit Case Studies: Each of the seven chapters features two in-depth case studies, one commercial, one nonprofit. Every case study has a tangible outcome associated with it a la the prior point on measurement.

If your job involves communicating online, then this book will help you. It is designed specifically to become an off-the-shelf tool that supports your real efforts with guidance that has worked for many other organizations. In that sense, Welcome to the Fifth Estate should become more useful than your average business book. That is a guarantee.

Please pre-order your copy of Welcome to the Fifth Estate today!