5 Challenges for Google+ Business

Image by Sean MacEntee Chatter about Google+ for business is abound, but other than the SEO benefits, arguments for a pro offering have not been compelling. In reality, there is no formal business offering yet. While Google+ is at or close to 30 million members, they are distributed globally, and are largely technologists or social media wonks. At this early stage, consumer businesses, nonprofits and non technology B2B plays have little to gain from Google+ other than SEO (can you say Squidoo II?). Moving forward, Google+ needs to provide a substantive growth curve and a robust business offering to effectively complete. Here are five challenges facing Google+ for businesses: 1) Beyond SEO It’s great that bloggers and corporate content producers […]

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Advisory: Google+ Begins Booting Brands

Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. This offering is rumored to include an open API for applications and data usage. Yesterday, a confirmed report from KCET-TV in LA surfaced that Google+ community managers are enforcing the brand “no fly zone.” To date, ABC News Radio, LAUNCH and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles. In the face of complaints about brands being unceremoniously dispatched, community managers have indicated that […]

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The Big Chief (@NatsBigChief27) Runs for First Place #Natitude by Geoff Livingston
The Rays of God by Geoff Livingston
Roosevelt Bridge at Dawn HDR by Geoff Livingston
Summer's Last Warriors by Geoff Livingston
Nocturnal Purple Delight by Geoff Livingston
Morning Gold by Geoff Livingston
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Ready for the Bees by Geoff Livingston
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Break on Through to the Other Side by Geoff Livingston
Basking in the First Sun Rays by Geoff Livingston