5 Challenges for Google+ Business

Image by Sean MacEntee Chatter about Google+ for business is abound, but other than the SEO benefits, arguments for a pro offering have not been compelling. In reality, there is no formal business offering yet. While Google+ is at or close to 30 million members, they are distributed globally, and are largely technologists or social media wonks. At this early stage, consumer businesses, nonprofits and non technology B2B plays have little to gain from Google+ other than SEO (can you say Squidoo II?). Moving forward, Google+ needs to provide a substantive growth curve and a robust business offering to effectively complete. Here are five challenges facing Google+ for businesses: 1) Beyond SEO It’s great that bloggers and corporate content producers […]

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Advisory: Google+ Begins Booting Brands

Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. This offering is rumored to include an open API for applications and data usage. Yesterday, a confirmed report from KCET-TV in LA surfaced that Google+ community managers are enforcing the brand “no fly zone.” To date, ABC News Radio, LAUNCH and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles. In the face of complaints about brands being unceremoniously dispatched, community managers have indicated that […]

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Four Stops Sun Trail by Geoff Livingston
Sun Trail Over the Potomac River by Geoff Livingston
The Steamboat Cherry Blossom by Geoff Livingston
Potomac Marina Sunrise in Red and Purple by Geoff Livingston
Morning on the Marsh by Geoff Livingston
July Sunrise at the Marina HDR by Geoff Livingston
The Sweet Smell of Summer Flowers by Geoff Livingston
July Sunrise at the Marina by Geoff Livingston
United States Patent and Trademark Office by Geoff Livingston
USPTO Office Geodesic Fountain by Geoff Livingston
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