Today is the day! Exodus is formally released. I am giving away a complimentary PDF copy of the book to my blog readers. Simply click this password protected link to download. The password is “freechoice”. The download will be available until September 13. The first chapter is published below if you want a sneak peak. Early feedback has been great, so I hope you decide to check it out. Spent today at a lake and read @geoffliving #Exodus -really enjoyed and glad I pre-ordered it. — Howard Greenstein (@howardgr) August 17, 2013 In addition to the PDF, I will publish the novel one chapter at a time on this site using a second RSS feed. Subscribe if you get a […]
Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Brands continue evolving from something discussed to collaborative distribution channels built on the premise of sharing products and services. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I […]
Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder for marketers to be seen with branded earned media and social updates. This evolution is best evidenced by the increasing role of owned and paid content placement (as discussed, content marketing is the 21st century nice description of advertising), and social or native advertising. Other signs evidence this change, too. Social search and stronger policing of black hat SEO by […]
Image by Spi-V In its Holiday Marketing Best Practices Guide, Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. When it happens to you, put it in perspective: a 0-2% negative feedback rate is great! If your negative feedback rate is greater than 5%, review your business practices to correct any operational problems that might affect a buyer’s experience.” Amazon has had its fair share of customer service issues over the years. But I agree with the online retailer’s guidance in principle, and use a similar barometer in coaching clients about negative commenting.
The Amazon Kindle Fire launched with great success this holiday season. Sales have outpaced Amazon’s forecasts, and manufacturing has stepped up. But the iPad competitor has quality issues with more than 30% of buyers rating the device negatively to neutral (1 to 3 stars). The New York Times ran an extensive piece about customers many Fire foibles. In it, Amazon promises an over the air update this week (one that has yet to arrive). My 3 star experience with the Fire matches these less than thrilled customers. A suddenly dead Fire in the middle of a road trip prompted a tour of the Amazon site and resetting the device. Further issues include its movie watching capabilities, in turn turning me […]
Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple 2e, to the MacBook Pro this post is being written on, Jobs has had direct and consistent impact on the way I have viewed and consumed information for the better part of three decades. In entertainment and in work, Apple has been and continues to be a part of life. There are so many things to say about Jobs and […]