Red Herrings, Misdirection, and the Destructive Art of Spin

All Americans Are Muslims

Don’t kid yourself. When you see Donald Trump and his flacks attacking the media and its accuracy, they are not always protecting his ego. These attacks intend to destroy the credibility of the media, and distract the American public from focusing on the critical issues that threaten our Democracy. The Trump Administration is serving a daily dose of red herrings, misdirection tactics, and spin to the American Public.

Red Herring

Worse, some members of the media are incapable of seeing through it. They take the media war bate like a cupcake waved in front of a child.

Consider how much time the media wasted this week on whether or not to call Donald Trump a liar. Instead of name calling, they should seek the smoking guns that prove Trump is intentionally lying. Regardless of the fine points of proving someone a liar by ethical media terms, Trump’s false words are not the issue. The real issue is the systematic destruction of the American democracy.

Meanwhile, Trump’s spinmasters have taken several actions to directly threaten the United States well-being:

  • Trump single-handedly destroyed U.S. Mexico relations in a matter of 36 hours.
  • He banned more than a hundred million Muslims from entering the United States saying “We don’t want them here,” on International Holocaust Rememberance Day. Think about that.
  • Trump promised an investigation into systematic voter fraud, an intentional move to suppress minority voting eligibility.
  • Replaced the Joint Chiefs of Staff and Director of National Intelligence on the National Security Council with Alt-right leader Stephen Bannon.
  • The Trump leadership team directly assaulted women’s rights, starting with abortion.
  • We as citizens and members of the media need to focus on the core actions being taken by Donald Trump to destroy the democratic institutions that make the United States of America.

    A Company of Spinners

    King Trump

    Mr. Trump is a malevolent and perhaps disturbed PR genius with zero ethics. His counterparts Stephen Bannon, Kellyanne Conway, and Sean Spicer are even worse, taking the art of deception to new lows unseen since the Soviet Union and Nazi Germany. This is what happens when you let power-hungry PR people run the country. Retaining power through spin matters more than right actions.

    Let’s be clear. Trump won on an electoral plurality, not a general vote majority. He knows that maintaining the plurality is crucial while he attempts to suppress the majority. That is how he will eventually achieve a stranglehold on national power.

    Misdirection

    Keeping the media on its heals with misdirection and fake drama helps achieve that objective. The misdirection bates the media into attacks so the Trump team can tell their sycophant following the media are liars.

    Journalists are getting played like a violin when they fight with Trump and his three spinning lieutenants about lying. The media drama furthers the Trump cause.

    Then the narrative becomes about the much maligned Trump attacked by a liberal media corps who don’t want him to make America great again. Pathetic, right? But it’s working with the plurality, and therein lies the long-term danger.

    Puncture the Spin

    Proud Muslim and American Military Family

    Jay Rosen had it right in his suddenly frighteningly titled blog pressthink about sending the interns to the white House briefing room. The Trump story is somewhere else.

    The Trump PR machine will continue to spew alternative facts and attack the media as part of its attempts to deceive the American public and implement its malicious agenda. The media should not cooperate, nor should they treat such blatant attempts to deliver spin as news.

    Spin

    Instead, journalists need to focus on the Trump story from outside sources. Trump team tweets and PR announcements are just spin. Prove Trump wrong through sources, documents, and investigative stories.

    The best two political stories I read this week came from investigative reporters. The first was the Washington Post accounting of the acting director of the National Park Service Michael Reynolds about a phone call with Mr. Trump in which the president pressured him to falsify visual evidence about the inauguration crowd size.

    The second story focused on the Republican retreat in Philadelphia this week. Again, the Washington Post obtained private information — this time in form of a tape — about GOP’s concerns on how to repeal Obamacare. The story revealed that the Trump Administration does not have a plan to assist in that effort.

    These types of stories successfully counter the Trump Administration’s spin and puts the President on his heels. Further, when the Trump Administration throws the media “shade”, journalists should simply ignore it. They are empowered by the First Amendment. It is the Trump Administration that has no or should have no credibility.

    A Time to Fight

    We Are Happy You Are Here

    In my opinion, every person with an Instagram, Facebook, Snapchat, and/or Twitter account that cares about the United States democracy needs to become actively engaged in the political conversation. We contribute to the overall media story. This is a time to fight. Our country’s principles and way of life are endangered.

    Get active. Here are things I am doing to serve our country and combat Trump’s brand of fascism:

  • Volunteering with ACLU Virginia as a strategic advisor.
  • Taking protest photos when I can, time permitting.
  • Turning down pro-Trump related projects, such as photographing an inaugural ball (truth).
  • Participating in pro-Democracy projects like the UnPresidented book effort on Kickstarter (support us, please).
  • And yes, contacting my Congressional representatives by phone, Twitter, and mail.
  • If Trump succeeds in turning our country into an autocratic state, then we have no one to blame but ourselves. Get active.

    Originally published on the Huffington Post.

    Overvaluing Twitter

    Scale-A-Week:  25 November 2010
    Image by puuikibeach

    Given the increased focus on “Twinfluence” thanks to measures like Klout, there are many organizations eager for success with so-called influencers (at least by Twitter metrics). Though some of these measures integrate more than just Twitter, they tend to be extremely 140 character centric. That may be a huge mistake for companies and nonprofits who overvalue the importance of Twitter in the larger social web context.

    Let’s start with the fact that Twitter doesn’t even represent a strong minority of the U.S. population. According to Twitter’s last update in September, the network has 145 million members worldwide. Yet regardless of the number of accounts worldwide, active users are estimated to be significantly less. One study released a year ago pegged the active rate at 21%. Can you imagine literally reducing Twitter follower counts by 79% to get the accurate number?

    How does this translate to the United States? According to Edison Research, while 87% of Americans are aware of Twitter, only 7% are active users, or approximately 21 million Americans. Compare that to the 41% who are active Facebook users (approximately 123 million Americans).

    PastedGraphic 1

    Want more statistics? Pew Internet pegged Twitter usage at 8% of the American population. The numbers get worse, according to Pew. Only 6% of American households grossing more than $75,000 use Twitter. Additional analysis reveals that 48% of all active account users check other users’ updates every few weeks at best. Half of your followers are not listening!

    This should tell a communicator that only 3.5% to 4% of Americans are actually using Twitter AND are actively reading their update streams. It sure seems like marketers are spending a lot of investment on influencer programs for a relatively small percentage of the population.

    So why all the hype still? Unlike Facebook, Twitter is public and searchable (see Google Social Search story). And that makes Twitter imminently more friendly to two key stakeholder communities; marketers and content publishers, such as the media. Given what marketers and media companies do professionally, everyone hears a lot of noise about Twitter, but that awareness has not converted to actual usage (thus Edison’s very revealing statistics).

    In 2009, the New York Times has attributed 10% of its web site traffic to Twitter. But according to Pew that gives the New York Times access to three audiences; young adults, minority internet users, and of course, urbanites. At that, consider that these are still small percentage of these demographics. What about the other 96% of the country?

    One can have a lot of success with Twitter. But it is not the primary social network, and one with a lot of inactive accounts and relatively limited portion of the population. Proceed with caution if your market needs to reach more than this limited group of communities.

    More importantly, make sure you know who your communities are, and where they like to talk. Don’t over value Twinfluence. Given that 92-93% of Internet using Americans don’t actively use Twitter, consider looking elsewhere an essential part of your research.

    What do you think? Is Twitter overvalued as a medium?