More app providers and websites are providing control mechanisms in a bid to get more people to use their sites. The question is will it work?
Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. It’s not an isolated incident. Google changed its privacy earlier this year, uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public. When was the last time […]
Image by CNN By all accounts, 2012 will be the year that Blackberry’s decline dramatically increases. Most analysts and even parent company Research In Motion’s SEC filings see Blackberry dropping out of the top tier of smartphones, surrendering the market to the Apple iPhone and the many Google Android operating system-based phones. Because Blackberry has been a very strong brand, one that basically brought the Internet to phones in the form of email and casual web browsing, expect to hear a lot of complaining. People love their Blackberries! But unfortunately, the company was never able to respond to tactile input technology and the subsequent mobile application revolution created by Apple and then Google. Users have little choice with Blackberry’s increasingly […]
Last week Mark Zuckerberg revealed video chat (see above video), the first of many new features in what will be called, “Launching Season 2011.” Yet, this announcement (conveniently timed one week after Google+ launched) only seems to add to the problems that Facebook has. First and foremost, Facebook’s nightmare user interface offers a plethora of features, many of which don’t fit on one screen view much less a mobile application. More clutter won’t make the mess better. While an interesting business strategy — much like McDonalds’ approach to adding competitive products to its menu — sooner or later so many features are just too much. On the contrary, additions are bound to make Facebook’s menu of social offerings even harder […]
Yes, you did read the headline correctly. One of the most annoying flavors of kumbaya in social media circles remains the idea that we should all get along. These voices leave no room for public competition. Meanwhile most of the folks singing this tune don’t run businesses, and are bloggers and their fans. They are clueless about winning market share. Ignore them. As a marketer, your job is to outperform your competitor. Growing the pie bigger and helping the industry makes sense. That’s just part of being a good community member. Acknowledging when a competitor does good things makes sense, too. Facts are facts, and everyone appreciates best practices. You probably like some of your competitors. Hey, sometimes it even […]