Andy Gilman2
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How Will Project Glass Impact Marketers?

I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashamalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session. Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. While Google doesn’t like the term augmented reality, wearable computing could move this concept from a geeky work in progress to a breakthrough Internet application. This glass monocle features a wirelessly connected computer built into it. A half-inch display allows you to take and share photos, chat and access information like calendars and maps on the Web. Bone conducting audio will allow information to transmit without interfering with outside sounds. Scheduled […]

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Does Google Deserve More Credit?

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. It’s not an isolated incident. Google changed its privacy earlier this year, uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public. When was the last time […]

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5 Forms of Apple Link Bait

Image by dennoir Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” Come on! Does anybody believe these iPhones find stories anymore?

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You’re Still Not My Audience

Image by being LarsLars Let’s be clear. You’re not my audience. We have a relationship here, and you can talk back. Further, I realize that I am just one of you, all members of the same community. I’m just lucky enough to have you come here now and again, and read my posts. The miracle of social media empowers this very public symbiotic relationship of equals. It’s also why communicators who call their stakeholders audiences drive me crazy.

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