Posts Tagged ‘Apple’

How Will Project Glass Impact Marketers?

Posted on: February 5th, 2013 by Geoff Livingston 7 Comments

I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashamalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session.

Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. While Google doesn’t like the term augmented reality, wearable computing could move this concept from a geeky work in progress to a breakthrough Internet application.

This glass monocle features a wirelessly connected computer built into it. A half-inch display allows you to take and share photos, chat and access information like calendars and maps on the Web. Bone conducting audio will allow information to transmit without interfering with outside sounds.

Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects.

Wearable computing empowers two things: Sharing and accessing information anywhere.

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Does Google Deserve More Credit?

Posted on: October 30th, 2012 by Geoff Livingston 18 Comments

Sometimes I think Google deserves more credit.

This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years.

When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. It’s not an isolated incident.

Google changed its privacy earlier this year, uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public.

When was the last time Facebook did that? Never, to my knowledge. You just log in and find everything switched without any communication whatsoever.
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5 Forms of Apple Link Bait

Posted on: September 11th, 2012 by Geoff Livingston 9 Comments

Apple iPhone 4s 3rd August 2012 12:09.53pm
Image by dennoir

Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete?

Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go:

1) Find a “Lost” iPhone/iPad Prototype

“We found this prototype iPhone in the restroom of a Palo Alto bowling alley.”

Come on! Does anybody believe these iPhones find stories anymore?
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