How PR 2.0 Created the Social Media Bubble

Image by John Petrick The social media influence bubble finds its basis in measurement of inaccurate barometers. While one can use glittering generalities in defining influence — such as the ability “to cause desirable and measurable actions and outcomes” — in reality, those desirable actions are vapid benchmarks. Specifically, PR 2.0 measurements are participation oriented: retweets, impressions, follower counts, blog rankings, and other public measures of “conversation.” Responsibility for the resulting social media bubble and the increasing demand for impact belongs to the PR industry in its 2.0 incarnation. It’s the same industry that during the 1.0 era relied on similar metrics, such as number of press clippings, impressions (sound familiar?), and the winner of all metrics, ad equivalency. Current […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

The National Menorah by Geoff Livingston
The White House During Christmas by Geoff Livingston
Christmas Carollers by Geoff Livingston
The National Christmas Tree in Washington, DC by Geoff Livingston
Hanukkah: Hope, Love and Light by Geoff Livingston
Lighting the Candles by Geoff Livingston
Colonial BBQ by Geoff Livingston
Aladdin, George Washington's Christmas Camel by Geoff Livingston
Christmas Star by Geoff Livingston
Protect This Tree, We Will by Geoff Livingston
Great Falls in Winter (Panorama) by Geoff Livingston