Posts Tagged ‘automation’

7 Daunting Challenges Facing Marketers

Posted on: May 8th, 2013 by Geoff Livingston 6 Comments

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Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist.

It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges.

Here are the seven daunting difficulties for today’s communicators, each followed by an idea or three on how to address them. Please add your own thoughts.

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Geoff Livingston on Google+

Marketing Automation Will Improve

Posted on: March 27th, 2013 by Geoff Livingston 10 Comments

The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions.

Image by anthillsocial

Image by anthillsocial

Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data.

So, yeah, automation has its issues, but it will improve.

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Geoff Livingston on Google+

Automation Killed the Social Media Star

Posted on: January 8th, 2013 by Geoff Livingston 33 Comments

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Judy Dench looking over coffins in a scene from Skyfall, image by Sony

Has automation killed the social media star?

I think so.

The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results.

The resulting technological imperative forces success-driven individuals and companies to use automation tools to drive online engagement.
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Geoff Livingston on Google+