The Gamification of Online Communities

Image by com2us The online gaming industry has experienced tremendous success, currently estimated at $10.5 billion by the entertainment software industry. This incredible market share of consumer interest and revenue and runaway hits like Zenga’s Farmville have caused gaming best practices to spread to the larger web, and in particular online communities. Online content and community creators have noticed, and are seeking to gamify their efforts. This process consists of integrating game components like badges, leaderboards, levels of difficulty, etc. into online communities, web site functions, and other aspects of non-game activity online. By gamifying online properties, organizations like the Huffington Post seek to offer some of the fun, challenging passion that online entertainment brings, and in turn, make their […]

Read more
Linkedin Google+ Facebook Twitter

Strength of Community Supersedes Influence

Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces” everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community. Direct ROI — i.e. sales, donations, tonality and other key performance indicators (KPIs) — also represents a critical measurement set. It can […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Osprey's Nest with an HDR Effect by Geoff Livingston
Osprey's Nest Earlier (Orange) by Geoff Livingston
The Osprey's Nest by Geoff Livingston
Wipe Out! by Geoff Livingston
Wheel Barrow Row by Geoff Livingston
Tranquility by Geoff Livingston
The Hot Rising Sun by Geoff Livingston
Potomac Sunrise Rouge HDR by Geoff Livingston
Cade Martin Photoshoot by Geoff Livingston
The Keyhole at Pfeiffer Beach by Geoff Livingston
Point Sur by Geoff Livingston