Tunisia Teaching Gladwell

Perhaps the most dismissive part of of Malcolm Gladwell’s “Small Change: Why the Revolution Will Not Be Tweeted,” article was the closure: “A networked, weak-tie world is good at things like helping Wall Streeters get phones back from teen-age girls. Viva la revoluciĆ³n.” Tunisia’s recent revolution demonstrates that social media can be a powerful tool purposed by revolutionaries for change. And in doing so, Tunisia teaches the Malcolm Gladwells of the world a lesson or two. Gladwell’s conclusion found its basis in the weak ties theory from The Tipping Point, and lack of hierarchies in social networks. But Gladwell’s absolutist view of social change and activism online failed to grasp that it’s not the media that causes revolutions. Social media […]

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