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SxSW Success Begins Now

I closed more than $500,000 worth of consulting deals from the past four SxSW interactive festivals. Every year has produced at least one new successful business relationship, making the event a must attend for me. Yet, many of my colleagues complain about their lack of success at Sx (as veterans call it). Some ask me how I achieve success at SxSW when others seem to struggle. Here are my tips to make the most of this great opportunity: Get Started Now SxSW winners are made before the show, not at the event.

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Memo to Crowdsourcing: Grow Up

by GeniusRocket President Peter LaMotte At some point, every teenage boy looks around his bedroom and realizes it’s time to grow up. The little league trophies. The Star Wars sheets. The Elle McPherson poster (okay, maybe those last two can stay). But anything that’s going to embarrass you when you bring your college girlfriend home has got to go. You don’t need anyone to tell you—you just wake up one day and know it’s time to move forward. Just like you wish your Little League career had, in just a few years, the term crowdsourcing has lurched out of obscurity to become a major part of the world we live in, especially within the marketing lexicon. Most marketers have either […]

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4 Ways to Improve Content

Image by Markaud Sometimes blog content doesn’t resonate as well as one would like. It can be hard to pinpoint why. There’s an editorial mission in place, regular posts are published everyday, and you seem to be talking about what matters, but no one pays attention. There’s nothing worse than feeling like you’re stuck. That’s when examining mechanics means the most. What are some ways to strengthen content to increase reader attention? Here are four ways to jump start your writing… Slow Down Production, Focus on Quality A current conversation amongst leading voices has reinvigorated the old quality versus quantity debate. Mitch Joel says dilution of content to achieve frequency (and therefore attention) doesn’t help. Richard Becker recently began compiling […]

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5 Tips for Blogging in the Post RSS Era

(image by the Bilerco Project) Much has been said about the decline of blogging, and why now is a great time to start creating content. The latter arguments are sound. Now that the rush to play with the latest shiny object is over and marketing folks have moved to social networks, good writers will find it easier to rise above competitors. But the dynamics have changed. Building a successful blog in 2006 depended on building a loyal readership via RSS. In 2011, RSS usage has dramatically declined with many people receiving their news from friends in social networks online or via email. How does one write a great, well-read blog in the post RSS era? Here are some tips to […]

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How Not Talking About Myself Doubled Blog Traffic In One Month

In an effort to increase writing quality, one month ago this blog took on the Me, Myself and I Challenge. The behind the challenge assumes that by eradicating obvious references to blogger narcissism via the words “my, myself and I,” people would find the content on the blog much more interesting. Indeed, the above results overwhelmingly confirm the theory. Traffic increased by 100%! And it was the first time this personal blog surpassed its predecessor — the professional communications blog, the Buzz Bin — in traffic. One post went semi-viral — How the Grinch Stole Green Christmas — bringing in a vast majority of the traffic. In addition, overall traffic to main site URL increased by roughly 20%. RSS subscriptions […]

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A Pebble Beach on the River by Geoff Livingston
Freedom Begins at Home by Geoff Livingston
The Jefferson Memorial on a Foggy Night by Geoff Livingston
Capture an Icon by Geoff Livingston
The End of Autumn by Geoff Livingston
Swimming in the Mist by Geoff Livingston
Sunset at the Campfire by Geoff Livingston
What it's all about (iPhone 6+ shot) by Geoff Livingston
Wild Maize (Weekly Living through the Lens Challenge: Holiday Foods) by Geoff Livingston
A Lovely Stroll by Geoff Livingston
Class 5 Rapids: Great Falls in Late Autumn by Geoff Livingston