Image by ~ Sandy ~ This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water. An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general adult population’s use. This is literally any business or nonprofit’s future stakeholder, if not their current one.
Image by Judy Carson Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving. There is no absolute right way. One thing I have learned over the years about social: The most important thing is to represent your personality authentically. The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
Image by Rod Senna Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here. The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first […]
The first chapter of Welcome to the Fifth Estate discusses social media empowered people that act independently of traditional media, government and corporate structures. Last Saturday night on WOR Radio’s The Business of Giving show I had the pleasure of discussing this tension with host Denver Frederick. From Syrian bloggers fighting the Assad regime to the anti-Komen Planned Parenthood social media fury in the United States, people continue to fight power structures with social media. Average citizens feel a need to circumvent established media as well as traditional government and corporate structures with online tools. Their information needs are unfulfilled and voices are not being heard. So people activate themselves online to demand change and action, or to form new […]
It’s been an amazing year. It has had big ups and big downs. In short, life was in session. In hindsight, there is so much to be grateful for as we roll into the holiday season. With Thanksgiving upon us, I’d like to express my gratitude for many things over the past year. First of all this was the magical year of Soleil, my one year old daughter who has blessed our lives. From watching her first open her eyes regularly to the first time she said “Dada” to her first steps, becoming a father has literally been the best thing that has ever happened to me. I am so very grateful that Caitlin and I are together with this […]
We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just consider the strong man image of the Marlboro Man. Heck, even the Old Spice guy is a play off this dream of one super hero. The post-mortem deification of Steve Jobs over the past 10 days can be considered in this light. We know more than one person created all of these Apple products, software, marketing, store and web materials. When it comes to creative we see the same phenomena. David Ogilvy is considered a God amongst advertisers. Many people […]