This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water.
An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general adult population’s use.
This is literally any business or nonprofit’s future stakeholder, if not their current one.
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Image by Rod Senna
Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here.
The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first column to the right.
Here are the blogs:
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Marketing in the Round: Multichannel Approaches in the Post-Social Media Era
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
Geoff Livingston on Google+
Just Thank and Serve
Image by Judy Carson
Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving.
There is no absolute right way.
One thing I have learned over the years about social: The most important thing is to represent your personality authentically.
The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
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