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What Big Data Tells You About Exodus

Being an egomaniac author with an inferiority complex, I commissioned a Helix Review to analyze Exodus against all published works within The Book Genome Project as well as making specific comparisons to titles in the science fiction genre. The big data mash-up tells you a ton about how your book works and your particular writing style. So the first thing you can tell is that Exodus is short! In spite of its length, it does have a healthy vocabulary for its length.  Sentence length is average. While classified as a science fiction book, it tends to have longer paragraphs than most books within the genre. The review also analyzes the text for complexity, dialog and pacing.  To help compare the book, […]

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The Dog Bowl of Big Data

Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers? How will it impact business? What should a marketer look for? Go back to key performance indicators (KPIs). One worthwhile KPI might be return customers. Let’s apply that to both a hypothetical B2C and a B2B scenario. If you are a retailer, instead of examining the immense amount of data produced from web site and social interactions, intentionally predetermine what will matter to your company. One thing we […]

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9 Videos on the Digital Future

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]

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Big Data, Influencers, Privacy and Other Digital Termites

Image by NEXT Berlin Andrew Keen remains the most constant and prolific critic of digital media advances and their impact on society. His books Digital Vertigo and Cult of the Amateur have made him a bit of a pariah in some circles, and an intellectual hero in others. He was the ideal choice to close xPotomac on February 25, as the conference discussed future technologies. This podcast offers a sneak preview, which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. GL: Well, we’re really excited to have you here in D.C. and I can’t wait to see you. First of all, for people that don’t know you, […]

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The End of the Social PR Revolution

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder for marketers to be seen with branded earned media and social updates. This evolution is best evidenced by the increasing role of owned and paid content placement (as discussed, content marketing is the 21st century nice description of advertising), and social or native advertising. Other signs evidence this change, too. Social search and stronger policing of black hat SEO by […]

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xPotomac: 7 Tech Trends Changing Media

BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac. The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. We’ve already got our keynotes and emcee lined up, too! To distinguish xPotomac, the event will feature a “gladiator” presentation format with conversations only and no powerpoints. Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session speaker has 15 minutes dedicated to their topic, followed by 30 minutes of question and answer from the audience. More on the revised conference after the […]

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From the Top of the Rail Station by Geoff Livingston
High Roller by Geoff Livingston
Walk Down Google Way! by Geoff Livingston
The Desert Sun Rises Over Las Vegas by Geoff Livingston
Chilling Under the Redwood Trees by Geoff Livingston
Astronaut Teddy Wins the President's Race at Nationals Park by Geoff Livingston
Shinola CEO Jacques Panis Explains Detroit Recovery by Geoff Livingston
Brian Solis Interviewing Jacques Panis at SxSW V2V 2014 by Geoff Livingston
Brian Solis and Jacques Panis Keynote Conversation at SxSW V2V 2014 by Geoff Livingston
Android Wins! by Geoff Livingston
MIrror Ball in Blue by Geoff Livingston