Posts Tagged ‘blog’

Get and Keep Readers

Posted on: September 24th, 2012 by Geoff Livingston 22 Comments

White Blossoms, Red Kimono

The following speech was given at Saturday’s New York City Tribeup.

We live in an attention economy. The way content gets found today with social validation and search requires that posts, videos and pictures get referred to and talked about by others.

As a blogger, I did well during the RSS era with the Buzz Bin. I sold that blog as part of an acquisition. In the process I lost 5000 RSS subscribers.

For a little while, my personal blog did well in its stead based on my social network communities and good will. This created a second wave of success.

I then did a bunch of stupid things like cut down frequency, blog without editorial direction, engaged in a few immature blog wars, and restricted my frequency. These things effectively eroded my blog’s social support.

After a period of roughly the past half year, a guest blogging campaign, being exposed to Gini Dietrich‘s brilliant mind while launching our book, and a reinvigorated content mission with a committed frequency, my personal blog began to rebound. Then I joined Triberr, effectively capping a comeback, my third wave of personal blogging success.

(more…)

How David Blogger Can Beat Goliath with Triberr

Posted on: September 12th, 2012 by Geoff Livingston 26 Comments

Hannover Bridge / Aquarius J

Join me on September 22 in New York City for the Triberr Takeover conference.

Today, media companies dominate the blogosphere. How can a small independent Davina or David blogger compete with Goliath brands like AOL, Gawker and Mashable?

In a recent call about a World Hunger Day campaign I’m engaged with on behalf of Yum! Brands and Razoo, I compared my blogger list with PR firm’s list of preferred social channels. None of the names conflicted, as the PR firm was focused on media company driven blogs.

This picture of which blogs mattered to each party — independent groundswell versus big media — typifies the picture of which type of masthead really gets the majority of attention online.

The task of becoming read has gotten harder with the rise of social network sharing and semantic search. Voices who used to be authoritative receded. While there are still strong independent blogs out there, many have faded into diminished status or have simply stopped publishing.
(more…)

Life as a Walking Typo

Posted on: September 7th, 2012 by Geoff Livingston 41 Comments

TYPO
Image by grafician

Yes, I know. There’s a typo.

Almost everything I write has a typo.

Before you rush to deliver an admonishment or advise about proofing more, the fine art of editing, blah, blah, blah, please wait.

Believe it or not, I proof these posts, as many as five or six times before publishing.
(more…)