If I could reboot my business and personal presences online, you would find a stark separation of church and state.
Long time readers have probably noticed a metamorphosis. Even more personal, focusing on life and issues outside of marketing, this has become much more of a writer’s blog than a professional marketer’s vehicle. Along the way over the past four months, I shed about 50% of my traffic! One could say I sabotaged my own blog. Certainly if you are one of the seven angels of blogging doom, the critical pen is flying right now. Not so fast. A year ago, I would have been freaking out about such a traffic dip (In fact, I was). This time I’m not. The renaissance of this blog that began last summer was part of my effort to market the last book. In doing so […]
Recently, I’ve witnessed several acts of plagiarism and stealing. As the need for content and attention (a result of good marketing ideas) increases, it’s likely individuals will engage in more thefts. Unfortunately, stealing ideas and content is something that impacts all businesses and individuals trying to monetize their online activities (here’s a piece on how to detect plagiarism). It’s too damn easy. Copying and pasting content, whether it’s via source code or simply highlighting text on a screen, makes all words accessible. Blogs are frequent targets for plagiarism. The intense demands of content creation and the ensuing burnout that many individuals complain about creates a sense of desperation. Publish or perish, as academics used to say. When publishing becomes difficult […]
Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of bloggers. They use algorithms to detect hot news stories before they trend in the blogosphere, then break the news before traditional players and bloggers alike. Specifically, Mashable, the Huffington Post, Forbes, Google and the others use algorithms listen to chatter on the social web. When hot trends bubble up they source the content provider, assign a reporter, or in the […]