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Beating the Algorithm

Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of bloggers. They use algorithms to detect hot news stories before they trend in the blogosphere, then break the news before traditional players and bloggers alike. Specifically, Mashable, the Huffington Post, Forbes, Google and the others use algorithms listen to chatter on the social web. When hot trends bubble up they source the content provider, assign a reporter, or in the …

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Falling in Love with Writing Again

In its purest form, writing offers artistic value to our world, inspiring people, making them think, debating ideas, and challenging norms, even in marketing. The creative side of the profession, the part that speaks to the soul, demands better than a top five list or a mechanical landing page. A blog post should contribute a small nugget to a professional’s life. An essay should revolve around an idea and debate its merits, pros and cons and leave the reader spinning with their own interpretations. A book should leave a reader enchanted with dream and vision. And by books, I’m not talking the trade books many of us bloggers tout as our professional mantras, rather books of grander scale and intent. …

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Awakening from Delusions of Grandeur

Image by alshepmcr It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! I have to admit, I got caught up in this hooplah again during the past year. Then I looked at my real life (the one I physically walk around in), and my toddler clinging to my pants leg crying every time I moved to the …

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Just Quit and Leave

How often do we see big dramatic ends to blogs, declarations of account deletions, mass unfollowings on Twitter, Facebook, LinkedIn, etc.? I’m not sure what anyone gains out of these posts and statements other than attention. Personally, I find a pie in the face works just as well! All jokes aside, I know some folks enjoy the discussion, but I don’t. It’s a waste of my bandwidth, and in the case of social networks, these declarations seem to cause more drama than anything else. People don’t need to justify pulling the plug on anything online. How anyone chooses to invest their time is a personal choice! Geoff Livingston on Google+

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Redlining

Image by Fawzan Hasan Sometimes work and life demands that we push ourselves to the limit, that we run at such a high speed our human engines cross the red line. Yet if we do it too long, we lose effectiveness and eventually burn out. Redline refers to operating across the line of demarcation on your car’s tachometer. When a tachometer shows engine speed in the red, it means you are running too hard, possibly causing damage to the components themselves or other parts of the engine. I’ve been redlining it for far too long, due to a variety of reasons and choices. For example, for the past two and a half years I’ve been writing, traveling and promoting two …

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Get and Keep Readers

The following speech was given at Saturday’s New York City Tribeup. We live in an attention economy. The way content gets found today with social validation and search requires that posts, videos and pictures get referred to and talked about by others. As a blogger, I did well during the RSS era with the Buzz Bin. I sold that blog as part of an acquisition. In the process I lost 5000 RSS subscribers. For a little while, my personal blog did well in its stead based on my social network communities and good will. This created a second wave of success. I then did a bunch of stupid things like cut down frequency, blog without editorial direction, engaged in a …

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A New Novel from Geoff Livingston

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Categories

Archives

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

101 Things I Want to Do Before I Die

Pacific Sunset

My Photos

Indiana State Capitol Building by Geoff Livingston
Indianapolis by Geoff Livingston
Balls by Geoff Livingston
The NCAA Hall of Champions by Geoff Livingston
2013 NCAA Champions (to Date) by Geoff Livingston
Storm Bird by Geoff Livingston
Like Mother, Like Daughter by Geoff Livingston
Lala by Geoff Livingston
Playing Piano with Grandpa by Geoff Livingston
Citizens Bank Park by Geoff Livingston
The Foothills of the Blue Ridge by Geoff Livingston