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Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia. From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings. Here are some of the ways I am experimenting. Jason on Twitter After reading Goran Racic‘s approach to his fictional protagonist Thomas Cloud, I created a Twitter account for Jason, the antihero of Exodus. You […]