Labor Day is just one week away, and the official autmun grind begins.
Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia. From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings. Here are some of the ways I am experimenting. Jason on Twitter After reading Goran Racic‘s approach to his fictional protagonist Thomas Cloud, I created a Twitter account for Jason, the antihero of Exodus. You […]
In the last week, I finalized the manuscript for Exodus, and began the process to distribute the book on August 26th. Everything looks like it will be done on time or before deadline, providing a little time to reflect. After independently producing my own book, would I reconsider my February statement, and work with a traditional publisher again? I think I would, not because I like publishers, but because producing a decent book independently requires significant effort. The key word here is independent, and not self-publish. Publishing a sub-par book that lacked writing quality is not an option. Achieving quality has been more arduous than I had thought. As someone who has not quit his day job and is publishing […]
Long time readers have probably noticed a metamorphosis. Even more personal, focusing on life and issues outside of marketing, this has become much more of a writer’s blog than a professional marketer’s vehicle. Along the way over the past four months, I shed about 50% of my traffic! One could say I sabotaged my own blog. Certainly if you are one of the seven angels of blogging doom, the critical pen is flying right now. Not so fast. A year ago, I would have been freaking out about such a traffic dip (In fact, I was). This time I’m not. The renaissance of this blog that began last summer was part of my effort to market the last book. In doing so […]