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Experimenting with Extended Storytelling

Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia. From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings. Here are some of the ways I am experimenting. Jason on Twitter After reading Goran Racic‘s approach to his fictional protagonist Thomas Cloud, I created a Twitter account for Jason, the antihero of Exodus. You […]

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Would I Use a Traditional Publisher Again?

In the last week, I finalized the manuscript for Exodus, and began the process to distribute the book on August 26th. Everything looks like it will be done on time or before deadline, providing a little time to reflect. After independently producing my own book, would I reconsider my February statement, and work with a traditional publisher again? I think I would, not because I like publishers, but because producing a decent book independently requires significant effort. The key word here is independent, and not self-publish. Publishing a sub-par book that lacked writing quality is not an option. Achieving quality has been more arduous than I had thought. As someone who has not quit his day job and is publishing […]

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Blog Sabotage!

Long time readers have probably noticed a metamorphosis. Even more personal, focusing on life and issues outside of marketing, this has become much more of a writer’s blog than a professional marketer’s vehicle. Along the way over the past four months, I shed about 50% of my traffic! One could say I sabotaged my own blog. Certainly if you are one of the seven angels of blogging doom, the critical pen is flying right now. Not so fast. A year ago, I would have been freaking out about such a traffic dipĀ (In fact, I was). This time I’m not. The renaissance of this blog that began last summer was part of my effort to marketĀ the last book. In doing so […]

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A New Novel from Geoff Livingston

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