The Dog Bowl of Big Data

Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers? How will it impact business? What should a marketer look for? Go back to key performance indicators (KPIs). One worthwhile KPI might be return customers. Let’s apply that to both a hypothetical B2C and a B2B scenario. If you are a retailer, instead of examining the immense amount of data produced from web site and social interactions, intentionally predetermine what will matter to your company. One thing we […]

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Big Britches and the Beggar’s Bowl

Image by wwwarby Now we know it’s true. The Kellogg School of Management has issued a study (hat tip: Rich Becker) that shows the more social connections one has, the more likely they are to treat others as less than. We see that big britches are a common by-product of doing well online. So all of the big bloggers who protest, “Not I,” really need to take a serious gut check. Here’s the truth about this phenomena: It is timeless. It’s the stuff of novels and movies. Anyone read Faust lately? Now we’re just seeing hot shot-itus played out on a very public stage with our colleagues, people who take tens of thousands of followers and the attention that comes […]

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