Short Emails

I write short emails. Usually no more than five sentences, often fewer. The sentences tend to be truncated in their own right. Sometimes people complain to me that I write short emails, and they don’t know what I am thinking. I don’t care, I keep them short. Why write short emails? Shakespeare once said, “brevity is the soul of wit.” For me, it’s the essence of sanity. Conversely, Mark Twain said, “I didn’t have time to write a short letter, so I wrote a long one instead.” He must have had more time and patience than me. Here are a few reasons why: Efficiency The first and most important reason for short emails is efficiency. The amount of emails I […]

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NASA Tweets as the Shuttle Sunsets

by David Parmet Space Shuttle Atlantis Launch Image by NASA Sometimes shorter is better. “Houston, Tranquility Base here, the Eagle has landed” and its follow-up “That’s one small step for a man, one giant leap for mankind,” manage to capture the moment, both for those of us old enough to remember the first Moon landing and for those who will follow us. Both of these tightly worded statements share in common brevity and directness that still convey the larger historical drama. They are like Tweets from the pre-Internet era. On top of whatever else is said about Twitter – that it’s a global conversation, that it breaks news and undercuts traditional avenues of information – it forces users to be […]

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Mobile Will Restore Brevity to Media

If social media endangered the 30 second spot, then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are best read on computers and tablets, while short videos, photos and brief updates will be preferred on smartphones. Time seems to be on mobile’s side. As 4G enters the marketplace, lightening fast wireless broadband will become an empowering technology. By 2014, mobile Internet use is expected to surpass desktop use. Consider that wireless empowered smartphones and tablets will continue to […]

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