If we want a full destiny, then we must take the necessary actions to make it appear.
When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.
There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how monetization efforts tax their good will. Influence online is often a result of becoming an integral part of a community and providing good information. When you add affiliate links, sponsorship, consultancies, clients, advertisements, products and other forms of monetization to the mix, a transition occurs. In the paid, earned, and owned model of media, you are moving from earned (natural […]
What happened to the lost art of thank you? Returning to basic relationship principles is a constant theme in marketing conversation. If you want to build on relationships, then say thank you. Yet, in this fast age of Internet business and new millennium expectations, people say thanks less frequently. Consider the receipt or post transaction communication most people get from companies, either online or in real person. You get hit up with coupons and requests to buy more. Personally, one of the best parts about buying the old fashioned way in a store are the smart clerks who invariably thank you and shake your hand. Go Nordstroms! Geoff Livingston on Google+