The above video is my TEDx PeachTree speech (below is the written form) on how any of us can be make change happen in our lives. I wanted to empower the audience with lessons learned about influence through my grassroots social change efforts. Most importantly, any of us can create change. We don’t need heroes to save us. We can choose to become influential in our core networks, and change our worlds.
You might say I have some skin in this game. As someone who has covered LIVESTRONG social media since 2009, and even fundraised for them, it seems obvious to me that the foundation will survive Lance Armstrong’s public doping scandal. The voluntary move to separate Armstrong from LIVESTRONG came almost at the same time as Nike’s decision to pull sponsorship, in effect retaining the integrity of the LIVESTRONG community. The departure provided a clean break, an opportunity to stay on mission as opposed to suffering a long protracted struggle to reconcile Lance’s Dr. Jekyll and Mr. Hyde public image. This is not your average grassroots community, folks.
Maturation in social media marketing has created a sea of sameness, where conversations revolve around listening, responding, strategy, ROI, influence, etc. Consider the common complaint that all of the social media books, A-List blogs, and retweeting fans say the same things. The current “state of the conversation” serves as a great reminder that mature markets require differentiation to stand out and capture stakeholders’ attention. It’s only by differentiation can one cut through the cluttered idea market to gain a stakeholder group’s interest. Differentiation distinguishes ideas, services and products. Differentiation gets back to basic product marketing. That means creating an element(s) of uniqueness to an offering that appeals to the marketplace, whether that’s information for marketers, social change theories to attract […]
Updated 3/14 at 10:30 a.m.: WE MADE IT! We have raised $5125. Thank you to the more than 100 donors! As some of you know, I have a close relative came down with cancer last year (he chooses to remain unnamed, but his cancer is now in remission). It turns out that my Cousin Paula (photo below) also came down with breast cancer last year, too (also in remission). That’s why I have decided to donate a little piece of my body to fundraise for cancer research with the Lance Armstrong Foundation. If I successfully raise $5,000 by midnight on Sunday, I will literally get the LIVESTRONG brand tattooed on my body in Austin at SxSW on Monday. Here’s the […]