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	<title>Geoff Livingston&#039;s Blog &#187; Cause</title>
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	<description>Marketing strategy, insights and analysis.</description>
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		<title>Cause Competitiveness: Keep Your Eye On The Prize</title>
		<link>http://geofflivingston.com/2011/03/29/cause-competitiveness-keep-your-eye-on-the-prize/</link>
		<comments>http://geofflivingston.com/2011/03/29/cause-competitiveness-keep-your-eye-on-the-prize/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 11:30:01 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ashoka]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Estrella Rosenberg]]></category>
		<category><![CDATA[Komen]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[theory of change]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=3215</guid>
		<description><![CDATA[by Estrella Rosenberg &#038; Geoff Livingston If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about &#8211; the cause community is too. How do we compete for market share? How do we compete for visibility? How do we compete for more money? [...]]]></description>
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		<slash:comments>24</slash:comments>
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		<title>Return Cause Marketing to the Heart of Your Strategy</title>
		<link>http://geofflivingston.com/2010/05/18/return-cause-marketing-to-the-heart-of-your-strategy/</link>
		<comments>http://geofflivingston.com/2010/05/18/return-cause-marketing-to-the-heart-of-your-strategy/#comments</comments>
		<pubDate>Tue, 18 May 2010 11:24:08 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Cause]]></category>
		<category><![CDATA[Haagen Saaz]]></category>
		<category><![CDATA[JD Lasica]]></category>
		<category><![CDATA[Kami Huyse]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[Komen]]></category>
		<category><![CDATA[William Sledzik]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=1246</guid>
		<description><![CDATA[So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. It&#8217;s a bit of a checklist game, and thus the quick drive to add a contest with online voting or simply create a cause purchasing campaign with a popular charity like Komen or [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
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		<title>How Much Give Can You Get?</title>
		<link>http://geofflivingston.com/2010/03/31/how-much-give-can-you-get/</link>
		<comments>http://geofflivingston.com/2010/03/31/how-much-give-can-you-get/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:33:36 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[altruism]]></category>
		<category><![CDATA[cause fatigue]]></category>
		<category><![CDATA[get]]></category>
		<category><![CDATA[give]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[university of toronto]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=1082</guid>
		<description><![CDATA[Triple Pundit reviewed a study that shows altruism amongst green product purchasers declines rapidly. In the write up, author BC Upham says, &#8220;The study suggests people who have spent money on things they perceive to benefit society as a whole may feel they have “done their good deed for the day” and thus are more [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Authenticity in Corporate Social Responsibility</title>
		<link>http://geofflivingston.com/2010/02/18/authenticity-in-corporate-social-responsibility/</link>
		<comments>http://geofflivingston.com/2010/02/18/authenticity-in-corporate-social-responsibility/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:56:08 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Pop Philosophy]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[pepsi refresh]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=924</guid>
		<description><![CDATA[Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It&#8217;s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. [...]]]></description>
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		<slash:comments>49</slash:comments>
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		<title>Details on the NonProfit 2.0 Conference</title>
		<link>http://geofflivingston.com/2009/10/29/details-on-the-nonprofit-2-0-conference/</link>
		<comments>http://geofflivingston.com/2009/10/29/details-on-the-nonprofit-2-0-conference/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:55:58 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[DC]]></category>
		<category><![CDATA[Allyson Kapin]]></category>
		<category><![CDATA[blogpotomac]]></category>
		<category><![CDATA[Camp]]></category>
		<category><![CDATA[Damien Basile]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Jocelyn Harmon]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[Randi Zuckerberg]]></category>
		<category><![CDATA[Shireen Mitchell]]></category>
		<category><![CDATA[unconference]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/2009/10/29/details-on-the-nonprofit-2-0-conference/</guid>
		<description><![CDATA[Updated November 9, 2009 It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference.&#160; The Friday, February 12 event will be held somewhere in Washington, DC. What better way to kick off Valentine’s Day Weekend then with some love for our society and the [...]]]></description>
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		<slash:comments>15</slash:comments>
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