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	<title>Geoff Livingston&#039;s Blog &#187; Cause</title>
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	<link>http://geofflivingston.com</link>
	<description>Marketing strategy, insights and analysis.</description>
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		<title>The 4 Challenges of Cause Marketing</title>
		<link>http://geofflivingston.com/2012/05/21/the-4-challenges-of-cause-marketing/</link>
		<comments>http://geofflivingston.com/2012/05/21/the-4-challenges-of-cause-marketing/#comments</comments>
		<pubDate>Mon, 21 May 2012 11:34:15 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Cause]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[Cause Marketing Forum]]></category>
		<category><![CDATA[Danny Brown]]></category>
		<category><![CDATA[Inspiring Generosity]]></category>
		<category><![CDATA[slacktivism]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4838</guid>
		<description><![CDATA[Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<title>Cause Competitiveness: Keep Your Eye On The Prize</title>
		<link>http://geofflivingston.com/2011/03/29/cause-competitiveness-keep-your-eye-on-the-prize/</link>
		<comments>http://geofflivingston.com/2011/03/29/cause-competitiveness-keep-your-eye-on-the-prize/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 11:30:01 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ashoka]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Estrella Rosenberg]]></category>
		<category><![CDATA[Komen]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[theory of change]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=3215</guid>
		<description><![CDATA[by Estrella Rosenberg &#038; Geoff Livingston If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about &#8211; the cause community is too. How do we compete for market share? How do we compete for visibility? How do we compete for more money? [...]]]></description>
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		<slash:comments>24</slash:comments>
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		<title>Return Cause Marketing to the Heart of Your Strategy</title>
		<link>http://geofflivingston.com/2010/05/18/return-cause-marketing-to-the-heart-of-your-strategy/</link>
		<comments>http://geofflivingston.com/2010/05/18/return-cause-marketing-to-the-heart-of-your-strategy/#comments</comments>
		<pubDate>Tue, 18 May 2010 11:24:08 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Cause]]></category>
		<category><![CDATA[Haagen Saaz]]></category>
		<category><![CDATA[JD Lasica]]></category>
		<category><![CDATA[Kami Huyse]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[Komen]]></category>
		<category><![CDATA[William Sledzik]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=1246</guid>
		<description><![CDATA[So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. It&#8217;s a bit of a checklist game, and thus the quick drive to add a contest with online voting or simply create a cause purchasing campaign with a popular charity like Komen or [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>How Much Give Can You Get?</title>
		<link>http://geofflivingston.com/2010/03/31/how-much-give-can-you-get/</link>
		<comments>http://geofflivingston.com/2010/03/31/how-much-give-can-you-get/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:33:36 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[altruism]]></category>
		<category><![CDATA[cause fatigue]]></category>
		<category><![CDATA[get]]></category>
		<category><![CDATA[give]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[university of toronto]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=1082</guid>
		<description><![CDATA[Triple Pundit reviewed a study that shows altruism amongst green product purchasers declines rapidly. In the write up, author BC Upham says, &#8220;The study suggests people who have spent money on things they perceive to benefit society as a whole may feel they have “done their good deed for the day” and thus are more [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Authenticity in Corporate Social Responsibility</title>
		<link>http://geofflivingston.com/2010/02/18/authenticity-in-corporate-social-responsibility/</link>
		<comments>http://geofflivingston.com/2010/02/18/authenticity-in-corporate-social-responsibility/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:56:08 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Pop Philosophy]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[pepsi refresh]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=924</guid>
		<description><![CDATA[Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It&#8217;s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. [...]]]></description>
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		<slash:comments>49</slash:comments>
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