The medium is the method. We have no choice but to change or become irrelevent.
In an interview with the Associated Press, Barack Obama revealedhe thinks the Redskins should rebrand. The interview came ahead of an NFL owners meeting here in Washington today. The Oneida Nation is planning a live protest to coincide with the meetings. One of the big arguments against rebranding is a belief that protestors represent a small, but vocal minority. “I don’t know whether our attachment to a particular name should override the real legitimate concerns that people have about these things,” said Barack Obama. My original post against the Redskins name created some interesting reactions, mostly from die-hard football fans against the rebrand. The argument that only a few people care about the name caused me to start a Care2 […]
This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It was a brilliant blend of brand, cause and community that empowers customers to make a difference. I could not help but wonder how can B Corps and nonprofits and general do-gooders leverage the power of new models like the collaborative economy to share and make great things happen? Social good is no longer the domain of big donors or causes anymore, but we haven’t gotten much further than crowdfunding, social sharing, and participatory access to campaigns. There is a stiff […]
Canadian blogger and bald brother of another mother Mitch Joel released his new book CTRL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. Mitch discusses embracing digital change to survive and succeed. To celebrate the arrival of CTRL ALT Delete, I asked Mitch several questions, including his take on Google Glass, the individual’s role in the workforce and more. Check it out, and don’t forget to pick up a copy of CTRL ALT Delete. GL: CTRL ALT Delete focuses on change, and of course a big change may be coming with Google Glass. How do you see wearable computing hastening the mobile untethered (and somewhat free) work life? MJ: […]
Image by Frank et Son When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer. Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters. Geoff Livingston on Google+
Every spring we go through a litany of environmental cause days. Last Friday was World Water Day, Saturday marked Earth Hour, Monday, April 22 will be the Grand Daddy, Earth Day, and finally Arbor Day is April 26. All of these days and others are important, educating youth and adults alike about the need to become more environmentally conscious. But one has to wonder, will we care about the Earth in May? Geoff Livingston on Google+