This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It was a brilliant blend of brand, cause and community that empowers customers to make a difference. I could not help but wonder how can B Corps and nonprofits and general do-gooders leverage the power of new models like the collaborative economy to share and make great things happen? Social good is no longer the domain of big donors or causes anymore, but we haven’t gotten much further than crowdfunding, social sharing, and participatory access to campaigns. There is a stiff […]
Canadian blogger and bald brother of another mother Mitch Joel released his new book CTRL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. Mitch discusses embracing digital change to survive and succeed. To celebrate the arrival of CTRL ALT Delete, I asked Mitch several questions, including his take on Google Glass, the individual’s role in the workforce and more. Check it out, and don’t forget to pick up a copy of CTRL ALT Delete. GL: CTRL ALT Delete focuses on change, and of course a big change may be coming with Google Glass. How do you see wearable computing hastening the mobile untethered (and somewhat free) work life? MJ: […]
Image by Frank et Son When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer. Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.
Every spring we go through a litany of environmental cause days. Last Friday was World Water Day, Saturday marked Earth Hour, Monday, April 22 will be the Grand Daddy, Earth Day, and finally Arbor Day is April 26. All of these days and others are important, educating youth and adults alike about the need to become more environmentally conscious. But one has to wonder, will we care about the Earth in May?
Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination, expect a pivot. Of course, the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed (creating more time), I plan on starting anew, and rebuilding on Feedly and Flipboard with new voices on a wider range of topics. I go through periods of discontent online. Currently, I’m in one.
Image by Dustin Holmes There’s nothing worse than someone who knows it all. Yet, now more than ever we surround ourselves with paper experts, factions of wisdom, and pundits of the micro topic. Online and in real life I meet and interact with many micro-pundits. Surely, there is corresponding micro-fame, and perhaps even micro-wealth that comes with such stature. But there is also a great danger of egotistical ignorance that comes with micro celebrity. You could call me such a micro-pundit. But really, wasn’t I really a modern King of the Vagabonds, one of the people who suddenly broke out because I shouted the loudest? And I did better than I ever had, but did I conquer? I had an […]