The above video is my TEDx PeachTree speech (below is the written form) on how any of us can be make change happen in our lives.
I wanted to empower the audience with lessons learned about influence through my grassroots social change efforts.
Most importantly, any of us can create change. We don’t need heroes to save us.
We can choose to become influential in our core networks, and change our worlds.
(more…)
For a few months now, I have been reducing my marketing presence on Facebook.
Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power.
Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). I’d rather have a closer family and friend experience there.
This seems to have happened by happenstance, anyway. In fact, of my current consulting and speaking clients, only one head of marketing is a friend on Facebook.
The linchpin was seeing organic unpaid engagement drop on blog posts.
A few weeks ago, I blogged about needing to make ideas more palatable.
Well, this afternoon I have an opportunity to strut my stuff at TEDxPeachtree. I’ll be speaking about how we don’t need heroes, and that anyone can use influence to affect societal change (you can watch via livestream at 3:05 this afternoon).
I have been preparing this speech for months now. With good reason… More than 5000 people are expected to watch the event in person and via livestream.
LiveYourTalk Founder and Speaking Coach Jill Foster has been working with me to maximize this opportunity.
(more…)
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Marketing in the Round: Multichannel Approaches in the Post-Social Media Era
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
Geoff Livingston on Google+
