How the Google+ Hype Lost Its Mojo

If you read some top social media blogs, it’s clear that Google+ is the hottest thing since the launch of the iPad. Others believe the fledgling social network is dying, with dramatic declines in interactivity. The truth is that the network seems to be growing pretty rapidly still, especially since opening its doors to the public. Estimates have the network at 50 million users currently. Though no one seems able to discern interaction or retention rates from the earliest adopters, Google+ growth has reignited in September. Yet perception of the network amongst early adopters has fallen quite a bit. Some of this has to do with retention and frequency of use, but the Google+ blues have deeper roots. From a […]

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What the Circles Illustrate About Influence

The following is a Google+ post. It is based on early observations about the network and larger social media trends. Consider it an open cognitive discussion and learning about the network. Please fee free to add your experiences, thoughts and hopes. Much has been said about Google+ Circles, and their ability to filter content streams by the type of person in our life. In doing so, Google+ has also allowed each person to demonstrate how influence plays out in their lives. In reality, influential people are the most trusted peers and family members in our lives — not the Chris Brogans, Seth Godins and Robert Scobles of the world. Yet, the land grab that has occurred in Google+ and all […]

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The State of Influencer Theory Infographic

The above infographic — “The State of Influencer Theory” (download here) — was published today as part of a primer on influence theory that appeared in SmartBrief on Social Media. The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Addressing some issues pointed out in “Infographics: Art or Porn,” this graphic is designed by Jess3 (thank you, Jesse and Leslie), the industry leader in online data visualization. The infographic fits on one screen view. Because the graphic depicts people and theories, it is designed as a fun, cartoonesque map that illustrates the evolution of theory, creating a pop art element to it. The downloadable graphic is licensed as […]

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When Social Media Rewards the Mindless and the Elite

Writer’s Note (11/20): Trackbacks on this post have been turned off.  Links/SEO were not my objective. Elite social media performer chart from Brian Solis’s Three Cs post. Let’s be honest. Online media is just a collective mass of live and static expressions representing society as a whole. It should not be surprising to any of us that social media has evolved to reward immediate mindlessness and elitism. In that sense, it is just like our popular culture. How else can you explain the rises of Ashton Kutcher and Kim Kardashian as top Twitter accounts? Or within the communications sector, the widespread dissemination of “unique” best practices that will get you the largest, most elite position in the social graph possible? […]

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The Long Tail of Media Grows

When I wrote Now Is Gone, Long Tail theory was prevalent throughout social media conversations. Applied, WIRED Executive Editor Chris Anderson’s economic theory did a great job of visualizing the ascent of new media forms in context with old traditional media. Since that time, social networks and mobile media postings have arisen to assert their place within the world of media. Just to recap what Long Tail theory that with a large population of customers the selection and buying pattern results in a power law distribution curve (Pareto distribution). A market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items (“hits” or “head”) against the other 80% (“non-hits” […]

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The History of Influencer Theory on the Social Web

This weekend’s F@st Company The Influence Project gaff sparked a great discussion about influence. It’s a fascinating conversation because influence means so much to all of us online. Successful online word of mouth or grassroots marketing usually requires community influencers embracing and spreading the message. The discussion about what influence really is has been ongoing since the social web first began. Eight years ago, Malcolm Gladwell’s the Tipping Point (2002), served as a great starting place to discuss influencers. We talked about Connectors, Mavens and Salesmen. Yahoo’s Duncan Watts had a well-discussed counterpoint to Gladwell in F@st Company (woops) a couple of years ago dismissing “The Law of the Few” …in the large majority of cases, the cascade began with […]

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The White House During Christmas by Geoff Livingston
Christmas Carollers by Geoff Livingston
The National Christmas Tree in Washington, DC by Geoff Livingston
Hanukkah: Hope, Love and Light by Geoff Livingston
Lighting the Candles by Geoff Livingston
Colonial BBQ by Geoff Livingston
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Where It All Went Wrong by Geoff Livingston