Why Content Marketing Fails

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful, and consumers have been less bullish, with only 14% trusting corporate blogs in recent years. Yes, there’s an issue of strategy and best practices. The resources and “how to produce” online content argument that most online communicators discuss are accurate. Yet, after a while it gets beyond technique and capacity. The reason most organizational content fails lies in the fact that they are marketing initiatives. It’s marketing! People don’t […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Check Out My Photo Portfolio

Posts on Other Blogs

Huffington Post

Cision Blog

Inspiring Generosity


The Buzz Bin



MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

My Photos

A Pebble Beach on the River by Geoff Livingston
Freedom Begins at Home by Geoff Livingston
The Jefferson Memorial on a Foggy Night by Geoff Livingston
Capture an Icon by Geoff Livingston
The End of Autumn by Geoff Livingston
Swimming in the Mist by Geoff Livingston
Sunset at the Campfire by Geoff Livingston
What it's all about (iPhone 6+ shot) by Geoff Livingston
Wild Maize (Weekly Living through the Lens Challenge: Holiday Foods) by Geoff Livingston
A Lovely Stroll by Geoff Livingston
Class 5 Rapids: Great Falls in Late Autumn by Geoff Livingston