Why Content Marketing Fails

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful, and consumers have been less bullish, with only 14% trusting corporate blogs in recent years. Yes, there’s an issue of strategy and best practices. The resources and “how to produce” online content argument that most online communicators discuss are accurate. Yet, after a while it gets beyond technique and capacity. The reason most organizational content fails lies in the fact that they are marketing initiatives. It’s marketing! People don’t […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Discovered by Geoff Livingston
Behind the Space Shuttle by Geoff Livingston
Winter Sunrise in the Marsh 2 by Geoff Livingston
Jefferson Memorial Before Sunrise by Geoff Livingston
St. Louis Cathedral by Geoff Livingston
Winter Sunrise in the Marsh by Geoff Livingston
Frozen Pier by Geoff Livingston
Just Another Winter Boat Sunset by Geoff Livingston
A Dash of Monet with the Washington Monument by Geoff Livingston
Jefferson Memorial Across the Frozen Tidal Basin by Geoff Livingston
Sunrise on the Frozen Tidal Basin by Geoff Livingston