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When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

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Who Cares More, Coke or Pepsi?

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product weaknesses, the fact that PR and advertising were well integrated into the effort, and the debatable use of cause marketing as the primary thrust behind Refresh. Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. The lack of a tangible theory of change, the over-focus on PR 2.0 participation metrics, and generally […]

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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A Night at the Circus by Geoff Livingston
Dee Wong, @iamnerdee (Two) by Geoff Livingston
Lotuses of Days Past by Geoff Livingston
Swimming is Better with a Friend by Geoff Livingston
Texas State Capital Building by Geoff Livingston
Stevie Ray Vaughn by Geoff Livingston
Gated Stars by Geoff Livingston
Downtown Austin at Night by Geoff Livingston
Sunset Over Lake Travis by Geoff Livingston
Austin's South Congress Street Bridge in Twilight by Geoff Livingston
Lake Travis in the Twilight by Geoff Livingston