Coke Is It

A classic Coke bottle filled with the Mexican formula (e.g. real sugar).

Read more
Linkedin Google+ Facebook Twitter
Read more
Linkedin Google+ Facebook Twitter

When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

Read more
Linkedin Google+ Facebook Twitter

Who Cares More, Coke or Pepsi?

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product weaknesses, the fact that PR and advertising were well integrated into the effort, and the debatable use of cause marketing as the primary thrust behind Refresh. Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. The lack of a tangible theory of change, the over-focus on PR 2.0 participation metrics, and generally […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Check Out My Photo Portfolio

Posts on Other Blogs

Huffington Post

Cision Blog

Inspiring Generosity


The Buzz Bin



MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

My Photos

Aunt Brenda's Traditional Thanksgiving Turkey by Geoff Livingston
Uncle Paul's Smoked Turkey by Geoff Livingston
Thanksgiving Sunrise on the Delaware River by Geoff Livingston
A Pebble Beach on the River by Geoff Livingston
Freedom Begins at Home by Geoff Livingston
The Jefferson Memorial on a Foggy Night by Geoff Livingston
Capture an Icon by Geoff Livingston
The End of Autumn by Geoff Livingston
Swimming in the Mist by Geoff Livingston
Sunset at the Campfire by Geoff Livingston
What it's all about (iPhone 6+ shot) by Geoff Livingston