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When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

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Who Cares More, Coke or Pepsi?

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product weaknesses, the fact that PR and advertising were well integrated into the effort, and the debatable use of cause marketing as the primary thrust behind Refresh. Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. The lack of a tangible theory of change, the over-focus on PR 2.0 participation metrics, and generally […]

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A New Novel from Geoff Livingston

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Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

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The Bean in Blue by Geoff Livingston
Lights, Camera, Action: Selfies in the Bean by Geoff Livingston
The Chicago River by Geoff Livingston
Enjoy the Little Things by Geoff Livingston
Philadelphia from Afar by Geoff Livingston
Rocky Mountain Sunrise by Geoff Livingston
6821 Memories by Geoff Livingston
Flags In by Geoff Livingston
Endless Sacrifice by Geoff Livingston
They Made the Ultimate Sacrifice to Protect Our Future by Geoff Livingston
Temple in the Water by Geoff Livingston