Personal Branding and the Destruction of Social Fiber

In the post social media era, we are in a fight to preserve authenticity, perhaps a losing fight. Commercialization has destroyed many aspects of the once coveted community, including the ability for people to simply be real. A primary causation of this deterioration of real people talking to real people is the personal brand movement. In an effort to put one’s best foot forward, to win business, to gain higher notoriety, to be liked, conversations have become contrived. Personal branding, a movement flawed in so many ways, has stopped people from being present. To be clear, mindfully present doesn’t necessarily mean that one needs to air every single defect of character throughout the day on Twitter. But it is a […]

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The Over Commercialization of GeoSocial

This holiday season has seen a flurry of geolocation deal posts, where people can find great offers by checking in. Foursquare even offers the Holiday Hero badge in conjunction with Radioshack, a 20% discount for mobile courage. But the deals highlight a larger problem, which is a flat (even shrinking) geosocial marketplace according to Pew Internet, with Foursquare and Gowalla showing flat usage during the second half of the year. There are serious problems with geosocial in its current incarnation, including well discussed privacy issues, but also a boredom factor that cannot be ignored. After so many badges, the game element loses its interest. If one is not extremely open about their physical whereabouts (and older people and parents are […]

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Fishing in Paradise by Geoff Livingston
Sunset in Kailua-Kona, Hawaii by Geoff Livingston
When Day Fades to Night by Geoff Livingston
Pigeon Point Lighthouse by Geoff Livingston
Pacific Spring Sunset by Geoff Livingston
The Heart of Old Town by Geoff Livingston
The Photographic Adventure Kit by Geoff Livingston
Cherry Blossom Cupcake Dreams by Geoff Livingston
Purple Beauty by Geoff Livingston
Go West, young man. by Geoff Livingston
150 Years Later the Legacy Remains by Geoff Livingston