Personal Branding and the Destruction of Social Fiber

In the post social media era, we are in a fight to preserve authenticity, perhaps a losing fight. Commercialization has destroyed many aspects of the once coveted community, including the ability for people to simply be real. A primary causation of this deterioration of real people talking to real people is the personal brand movement. In an effort to put one’s best foot forward, to win business, to gain higher notoriety, to be liked, conversations have become contrived. Personal branding, a movement flawed in so many ways, has stopped people from being present. To be clear, mindfully present doesn’t necessarily mean that one needs to air every single defect of character throughout the day on Twitter. But it is a […]

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The Over Commercialization of GeoSocial

This holiday season has seen a flurry of geolocation deal posts, where people can find great offers by checking in. Foursquare even offers the Holiday Hero badge in conjunction with Radioshack, a 20% discount for mobile courage. But the deals highlight a larger problem, which is a flat (even shrinking) geosocial marketplace according to Pew Internet, with Foursquare and Gowalla showing flat usage during the second half of the year. There are serious problems with geosocial in its current incarnation, including well discussed privacy issues, but also a boredom factor that cannot be ignored. After so many badges, the game element loses its interest. If one is not extremely open about their physical whereabouts (and older people and parents are […]

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There's Trouble a 'Brewin' Out There by Geoff Livingston
Don't Mess with Donald When He's Drunk by Geoff Livingston
Once Upon a Time in the West by Geoff Livingston
Julia in Blue by Geoff Livingston
Julia in Green by Geoff Livingston
Gary, the Guitar Player by Geoff Livingston
Santa Fe Sky (A Contemporary Landscape) by Geoff Livingston
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Santa Fe Railyard by Geoff Livingston
Class Photo - Marasi Primary School Students (Kenya) by Geoff Livingston
Marasi Primary School Students (Kenya) by Geoff Livingston