Andy Gilman2
Read more
Linkedin Google+ Facebook Twitter
12869226623_5e93b7fb8f_k

xPotomac Returns on June 12

xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!

Read more
Linkedin Google+ Facebook Twitter
12846594094_406c7af1f8_b

The #xPotomac14 Compendium

xPotomac trended for 35 minutes on Friday making it the 68th most popular topic in the country that day, according to Trendinalia United States. Here’s what happened.

Read more
Linkedin Google+ Facebook Twitter
12319610835_a5c9bb29a1_b

How My Master’s Degree Prepared Me

When people ask me if they should consider a post-graduate degree, I almost always say yes. The results from the past 14 years have convinced me.

Read more
Linkedin Google+ Facebook Twitter
trustsources

Monetize Influence and Lessen It

There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how monetization efforts tax their good will. Influence online is often a result of becoming an integral part of a community and providing good information. When you add affiliate links, sponsorship, consultancies, clients, advertisements, products and other forms of monetization to the mix, a transition occurs. In the paid, earned, and owned model of media, you are moving from earned (natural […]

Read more
Linkedin Google+ Facebook Twitter

Will Social Rule the Marketing World?

No. It won’t. The truth? Online media — all forms of it — increasingly rules the world, but social is just a piece of that converged puzzle. When you look at the numbers direct marketing rules the world, at least from an overall marketing spend perspective (see above chart from the Marketing in the Round infographic), money is being invested in direct tactics like email marketing, direct mail, search, and more first. That’s because the direct marketing approach yields the most ROI at a 10:1 ratio, according to the Direct Marketing Association (DMA).

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Register for xPotomac Today

Don't miss Mark Schaefer, Maddie Grant and Jamie Notter, Jodi Gersh and Jennifer Nycz Conner, and Andy Gilman at this year's must attend digital marketing event.

MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

There's Trouble a 'Brewin' Out There by Geoff Livingston
Don't Mess with Donald When He's Drunk by Geoff Livingston
Once Upon a Time in the West by Geoff Livingston
Julia in Blue by Geoff Livingston
Julia in Green by Geoff Livingston
Gary, the Guitar Player by Geoff Livingston
Santa Fe Sky (A Contemporary Landscape) by Geoff Livingston
Blue Hour at the Railyard by Geoff Livingston
Santa Fe Railyard by Geoff Livingston
Class Photo - Marasi Primary School Students (Kenya) by Geoff Livingston
Marasi Primary School Students (Kenya) by Geoff Livingston