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Monetize Influence and Lessen It

There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how monetization efforts tax their good will. Influence online is often a result of becoming an integral part of a community and providing good information. When you add affiliate links, sponsorship, consultancies, clients, advertisements, products and other forms of monetization to the mix, a transition occurs. In the paid, earned, and owned model of media, you are moving from earned (natural […]

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Blog Sabotage!

Long time readers have probably noticed a metamorphosis. Even more personal, focusing on life and issues outside of marketing, this has become much more of a writer’s blog than a professional marketer’s vehicle. Along the way over the past four months, I shed about 50% of my traffic! One could say I sabotaged my own blog. Certainly if you are one of the seven angels of blogging doom, the critical pen is flying right now. Not so fast. A year ago, I would have been freaking out about such a traffic dipĀ (In fact, I was). This time I’m not. The renaissance of this blog that began last summer was part of my effort to marketĀ the last book. In doing so […]

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The Library Is Dead. Long Live the Library!

Image by Camera Obscura 1975 The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me. I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. I remembered reading that libraries were dwindling, and just wrote them off. Like many other things in our world, it seemed the library could not survive the ongoing Internet revolution, and its eReaders, blog posts, and Twitter archives. Well, the library is alive and well. In fact, the library stands as a critical part of American communities, and a fundamental aspect of a child’s formative years. According to Pew, 97% of parents believe […]

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Open Letter to Cathryn Sloane

Hold Back Time, Plate 2 by Thomas Hawk Well, it’s pretty much over now. The rain of negativity landed upon you. I don’t care whether your post is right or wrong about the best age for community managers. The vitriol expressed by many of the dissenting voices in comments and responses was reprehensible. Some have been measured in tone, but generally you received a crash course in negative commenting and personal attacks.

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Wasting Time on Klout and Influence Metrics

Klout only gives President Barack Obama an Influence Score of 48 It’s been an interesting week with all the news and ensuing hub bub about Klout’s new formula. Beyond the curiosity of the moment there’s not much to talk about, though. See, people that waste their time on Klout, determining influence on it, debating its merits, etc., are wasting time. Enough has been said about Klout, high scores and their deficiencies, as well quantifiable metrics in general. Scores are an easy way for PR people to build a list of top voices in a topic area so they can spam, er, pitch them. Yet great scores — the sign of someone who has had success — don’t necessarily produce context […]

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