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Mark Schaefer Breaks Down the Content Code

With a glut of too much content, attention deficit disorder, and murky evolving SEO rules, communicators find their articles, presentations and other information lying fallow. xPotomac Keynote Mark Schaefer sheds light on what it takes to resolve these challenges.

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xPotomac Returns on June 12

xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!

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The Delicate Art of Letting Sacred Cows Go

Usually, we see change as a moment in time. That can be dangerous when it comes to an organization’s cherished sacred cows. But in reality change is often an evolutionary process.

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Future Media Success Is More than a Path

Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.

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A New Novel from Geoff Livingston

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