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	<title>Geoff Livingston&#039;s Blog &#187; corporate social responsibility</title>
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	<description>Marketing strategy, insights and analysis.</description>
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		<title>BP: 2010&#8242;s Most Irresponsible Corporate Citizen</title>
		<link>http://geofflivingston.com/2010/05/28/bp-2010s-most-irresponsible-corporate-citizen/</link>
		<comments>http://geofflivingston.com/2010/05/28/bp-2010s-most-irresponsible-corporate-citizen/#comments</comments>
		<pubDate>Fri, 28 May 2010 11:51:06 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Anderson Cooper]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=1279</guid>
		<description><![CDATA[In its continuing Deep Horizon crisis communications effort, BP now claims that it acted in a fully responsible manner. With a horrid combination of PR statements and ads, the oil company tries to maintain its dignity citing flawed efforts (we tried!). Instead BP has destroyed any remaining trust the public had in the organization. This [...]]]></description>
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		<slash:comments>25</slash:comments>
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		<title>Cause Marketing Cynicism on the Rise</title>
		<link>http://geofflivingston.com/2010/03/23/cause-marketing-cynicism-on-the-rise/</link>
		<comments>http://geofflivingston.com/2010/03/23/cause-marketing-cynicism-on-the-rise/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 10:28:32 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[cause washing]]></category>
		<category><![CDATA[causewash]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[ike pigott]]></category>
		<category><![CDATA[Kami Huyse]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[tom fishburne]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=1047</guid>
		<description><![CDATA[During SxSW, Beth Kanter, Kami Huyse and I posted our first team thought leadership piece, &#8220;Cause Marketing That Leads to Social Change.&#8221; It encompasses our 21st century view of CSR-based cause marketing initiatives in social environments (Image by Tom Fishburne). Key components include: Cause Washing Leads to Cynicism (need for authenticity) Leading with Social Outcomes [...]]]></description>
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		<slash:comments>23</slash:comments>
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		<title>Authenticity in Corporate Social Responsibility</title>
		<link>http://geofflivingston.com/2010/02/18/authenticity-in-corporate-social-responsibility/</link>
		<comments>http://geofflivingston.com/2010/02/18/authenticity-in-corporate-social-responsibility/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:56:08 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Pop Philosophy]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[pepsi refresh]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=924</guid>
		<description><![CDATA[Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It&#8217;s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. [...]]]></description>
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		<slash:comments>49</slash:comments>
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		<title>Pepsi Refresh Campaign Critique</title>
		<link>http://geofflivingston.com/2010/02/08/pepsi-refresh-campaign-critique/</link>
		<comments>http://geofflivingston.com/2010/02/08/pepsi-refresh-campaign-critique/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:14:31 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[buzz bin]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[pepsi refresh]]></category>
		<category><![CDATA[post]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=884</guid>
		<description><![CDATA[Today on the Buzz Bin I wrote a piece on Fragmented Branding that breaks down the Pepsi Refresh corporate social responsibility campaign as an example. Five points that should be noted in that piece: 1) Brand distortion creates a situation where communicators attempt to paint the abstract. In the case of fragmented branding, some pieces [...]]]></description>
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		<slash:comments>0</slash:comments>
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