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Sharing and Collaboration

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and  mobile, and a new “we” ethos brought on by millennials. Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Brands continue evolving from something discussed to collaborative distribution channels built on the premise of sharing products and services. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I […]

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Galvanizing Your Organization to Help in a Disaster

Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! There are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship. Disasters are such times. There’s no greater example of this than the current triple crisis of earthquake, tsunami and nuclear disaster in Japan. Using online tools, it’s easy to participate in charitable activities, and help situations like the Japanese crisis. When your cause or company’s employees and stakeholders want to act and participate on the frontlines of the relief effort, there are several things you can do. Whether it’s leveraging your online community, offering financial resources or volunteering, almost every person and organization has assets to offer. Before going too far, please […]

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A New Novel from Geoff Livingston

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(2011-Current)

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(2012-2015)

Inspiring Generosity
(2011-2012)

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Hope Under the Bridge by Geoff Livingston
Sunrise Over Alexandria by Geoff Livingston
Postcard Shot by Geoff Livingston
Light Under Shelter by Geoff Livingston
The Rainbow Sunrise by Geoff Livingston
Urban Mushroom by Geoff Livingston
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Remembering Jefferson by Geoff Livingston
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Urban Sunrise by Geoff Livingston