Every single one of us is capable of rationalizing wrong with ideologies and belief systems. This is true for every human, and there are many ideologies — not just religious ones — that can be used to justify wrong doing.
Image by pixel8 Haters gonna hate. It’s what top bloggers and community managers say when they interpret criticism to be nasty and inappropriate. In the case of trolls that deliver aggressive comments that border on threats or worse, you have to agree with them. This post is about the haters, the ones that deliver criticism in harsh ways that irks the recipient, but doesn’t necessarily equate to trolldom. Brands and bloggers alike need to listen to harsh critics. Sometimes these people are right in spite of their methods.
“The lady doth protest too much, me thinks.” Hamlet, Act III, scene II Image by M Hillier When you engage in questionable acts, sometimes you or your organization have to set the facts straight to protect brand reputation. Many individuals and some brands tend to want to over-defend themselves. Instead of removing the tarnish, strong defenses can do the opposite, keeping an issue alive, and in most cases suggest a complicit nature in the brands’ actions. Questionable is defined as when the community starts publicly doubting your approach or acts. Note this is the public’s perception, not when you think you are right. A recent example is the White House protest of Standard & Poor’s well broadcasted credit rating downgrade. […]
The only thing worse than haters is silence. In the attention economy, losing wholesale support from vocal minorities as a result of shunning them — even publicly mocking them — is a worst case scenario. Isn’t that what companies and bloggers are asking for when they coldly dismiss disagreeing voices wholesale as haters? Certainly, to some extent, the “Haters Going to Hate” concept is true. Some people will never agree. In fact, if everyone agrees with you, you’re not talking to enough people. Everyone with some level of online success has kvetches and trolls. Yet, simply dismissing whole vocal minorities as haters seems like a dangerous proposition for a brand. Lack of responsiveness, and worse uncaring public refusals risks turning […]
Image by Richard Cocks Have you ever reviewed a piece of your work and shuddered afterwards? Do you get mad when one person criticizes something you invested a great deal of time on, even though dozens of others laud the effort? Typos, incomplete theory, lack of experience, poor timing, fear of public speaking, a bad decision; just some of the many flaws that can “taint” work. It’s worse when flaws are beyond your control; vendors, friends, etc. You have to live with it. Elusive perfection can drive you crazy. Welcome to humanity. Flawed, troubled, imperfect, some learning, some not… We all screw up. Imperfection is one of the most humbling aspects of life that will continue until it is over, […]
The influencer hype bubble overvalues the role of popular digital voices in an online marketing program. Influencer attention can’t sustain a community over the long term, and using them often fails to produce strength of online community and actual business measurements. Rather than producing another post deconstructing the influence model, let’s try to take an objective look at what influencers can and cannot lend to an organization’s communications program. It’s important to understand what influencers achieve in the larger social context. For the most part that consists of bursts of attention, and a perception of validity. In essence, this is the online version of media relations: Earned social mentions creating an aura of credibility. Just like the traditional PR world, […]