Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.
I visited Salt Lake City, documenting the Trans-Jordan landfill for Audi and their carbon offset program. I/Tenacity5 became part of the VIVA Creative documentary team producing content for the #3Degrees carbon offset program. This program offsets the first 50,000 miles of gas driving for a new Audi A3 e-tron, a new plug-in hybrid electric coming this fall.
Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications. Some of the cause marketing problems facing corporate brands include:
Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide (you can download it here). The twenty page guide covers five basic steps: The Basics Frame the Campaign Get People to Act Build on Momentum CSR In Times of Disaster There are many types of corporate-sponsored social good campaigns of all types. Companies deploy matching grant contests that ask participants to rally the most donations for their favorite causes. Some prefer crowdsourced voting contests that reward the most popular charities with corporate grants. And others offer campaigns that ask people to pledge volunteer time, acts of kindness or donation dollars to achieve a common goal. As the CSR movement evolves, companies will continue to […]