xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!
Since this weekend marks the unofficial beginning of summer, and I already know how my summer will end, let’s talk science fiction. I registered for the 71st World Science Fiction Convention this coming Labor Day weekend. It will be a nerd dream come true on a few levels. First, the prestigious Hugo Awards are given out at the event. I plan on reading the five nominees and submitting a ballot by July 31. It will be awesome to see the program, meet science fiction authors, and talk about the craft. Then there is the costume contest. I went to the Emerald City ComicCon last year during a layover in Seattle. What a crazy event! The costumes were wild and fun, […]
Image by kingdom of dreams Normally, it’s hard not to read articles on workplace culture. The Yahoo! mandate to end telework and return to the workplace has sparked a tidal wave of such commentary. All of these articles invariably discuss the right culture, which of course begs the question, “What IS the right culture?” To me, that’s an extremely open and subjective question. It’s amusing to read the social media marketing and masthead bloggers take this topic on. They almost always leads to a mandate for an open transparent culture that’s fully interactive with everyone weighing in. “This is social business, the heart of the 21st century enterprise!” What’s good for the social media company is not necessarily true for […]
Breaking down silos remains a huge issue for communicators. Either in the context of the current social business buzz or modern integrated marketing, breaking down barriers within a culture to create comprehensive stakeholder experiences only makes sense. The question then becomes how to break down those silos? Marketing in the Round (co-authored with Gini Dietrich) discusses the topic in depth, but I wanted to provide some quick tips for change agents looking to evolve their organization. Here we go: