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How My Master’s Degree Prepared Me

When people ask me if they should consider a post-graduate degree, I almost always say yes. The results from the past 14 years have convinced me.

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Intentional Culture

The product/service is absolutely necessary for buyers, but the leader is celeberated for the wrong reason. Successful start-ups are made of great people.

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SciFi Nerd Dream Come True

Since this weekend marks the unofficial beginning of summer, and I already know how my summer will end, let’s talk science fiction. I registered for the 71st World Science Fiction Convention this coming Labor Day weekend. It will be a nerd dream come true on a few levels. First, the prestigious Hugo Awards are given out at the event. I plan on reading the five nominees and submitting a ballot by July 31. It will be awesome to see the program, meet science fiction authors, and talk about the craft. Then there is the costume contest. I went to the Emerald City ComicCon last year during a layover in Seattle. What a crazy event! The costumes were wild and fun, […]

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Culture Galley by kingdom of dreams

What IS the Right Culture?

Image by kingdom of dreams Normally, it’s hard not to read articles on workplace culture. The Yahoo! mandate to end telework and return to the workplace has sparked a tidal wave of such commentary. All of these articles invariably discuss the right culture, which of course begs the question, “What IS the right culture?” To me, that’s an extremely open and subjective question. It’s amusing to read the social media marketing and masthead bloggers take this topic on. They almost always leads to a mandate for an open transparent culture that’s fully interactive with everyone weighing in. “This is social business, the heart of the 21st century enterprise!” What’s good for the social media company is not necessarily true for […]

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5 Quick Tips to Smash Silos

Breaking down silos remains a huge issue for communicators. Either in the context of the current social business buzz or modern integrated marketing, breaking down barriers within a culture to create comprehensive stakeholder experiences only makes sense. The question then becomes how to break down those silos? Marketing in the Round (co-authored with Gini Dietrich) discusses the topic in depth, but I wanted to provide some quick tips for change agents looking to evolve their organization. Here we go: Geoff Livingston on Google+

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The New American Dream: Be a Pundit or Wonk

Pundit: A person who gives opinions in an authoritative manner usually through the mass media Wonk: A person preoccupied with arcane details or procedures in a specialized field We as a culture have moved from doers to talkers, and even our education system seems to acknowledge this. A recent American University ad campaign in the Washington region encourages local prospective students to be a wonk. The ads highlight a subtle cultural shift to a desire to be known as an information source, famous for subject area knowledge. Today, Americans want to be famous for talking about things. In the past, Americans wanted to do things with their career. They wanted to be a fireman, the president, a lawyer, a nurse, […]

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A New Novel from Geoff Livingston

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Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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Patrolling the Potomac by Geoff Livingston
Haunted Tree by Geoff Livingston
HDR Sunrise on Dyke's Marsh by Geoff Livingston
Rush Hour on the Beltway by Geoff Livingston
Morning in the Woods by Geoff Livingston
Gated Autumn Mirror by Geoff Livingston
October Sunrise on Dyke's Marsh by Geoff Livingston
Going Red by Geoff Livingston
Dusk on the Potomac by Geoff Livingston
American Fox Hound in the Woods by Geoff Livingston
Early Morning in the Wetlands by Geoff Livingston