Breaking down silos remains a huge issue for communicators. Either in the context of the current social business buzz or modern integrated marketing, breaking down barriers within a culture to create comprehensive stakeholder experiences only makes sense. The question then becomes how to break down those silos? Marketing in the Round (co-authored with Gini Dietrich) discusses the topic in depth, but I wanted to provide some quick tips for change agents looking to evolve their organization. Here we go: Geoff Livingston on Google+

Pundit: A person who gives opinions in an authoritative manner usually through the mass media Wonk: A person preoccupied with arcane details or procedures in a specialized field We as a culture have moved from doers to talkers, and even our education system seems to acknowledge this. A recent American University ad campaign in the Washington region encourages local prospective students to be a wonk. The ads highlight a subtle cultural shift to a desire to be known as an information source, famous for subject area knowledge. Today, Americans want to be famous for talking about things. In the past, Americans wanted to do things with their career. They wanted to be a fireman, the president, a lawyer, a nurse, …

If you read some top social media blogs, it’s clear that Google+ is the hottest thing since the launch of the iPad. Others believe the fledgling social network is dying, with dramatic declines in interactivity. The truth is that the network seems to be growing pretty rapidly still, especially since opening its doors to the public. Estimates have the network at 50 million users currently. Though no one seems able to discern interaction or retention rates from the earliest adopters, Google+ growth has reignited in September. Yet perception of the network amongst early adopters has fallen quite a bit. Some of this has to do with retention and frequency of use, but the Google+ blues have deeper roots. From a …