Posts Tagged ‘DC’

Give to the Max Day Research: The Ultimate Case Study

Posted on: March 1st, 2012 by Geoff Livingston 2 Comments

For Love of Children Check Presentation
For Love of Children’s Andrea Messina and Tim Payne, a Give to the Max Day grand award winner and case study

Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” I authored the report, and also served as the general manager for Give to the Max Day: Greater Washington, which launched last November.

These contests are multichannel marketing and social media driven adventures that can be extremely exciting! Contests produce a ton of data, including hard numbers such as the number of donations, highest and lowest donation, etc. that can make the biggest stat geek and ROI analysts thrilled. They also produce fantastic survey data, case studies and media reports. The end result is an incredible jambalaya of data.

G2MDayataGlance

(more…)

The 2010 Cherry Blossom Festival: A Photo Set

Posted on: April 4th, 2010 by Geoff Livingston 4 Comments

Join Me for the @LiveEarth Run for Water

Posted on: February 3rd, 2010 by Geoff Livingston 3 Comments

National Harbor

Many of you know I volunteer as a weekly blog writer and social media advisor for Live Earth. But my commitment will go farther this Spring as I participate in the Live Earth Run for Water on April 18.

No small commitment from me, because though I am a gym rat and partake in cardio five times a week, I hate running. The environment is worth it, so no whining from me.

There are events throughout the country and the world, but the DC 6k will be a signature Run for Water event:

The 6k course, which is still being finalized, will be hosted by the National Harbor. If you haven’t been to the National Harbor yet, it offers stunning views of downtown Washington, D.C. and Old Town Alexandria (my neighborhood), and is just a 15-minute drive – or water taxi ride- to the heart of DC.

In fact, if you are one of my readers and you feel so compelled to run in the DC event, I’ll buy your first drink afterwards. So join me for the Live Earth Run for Water.

Geoff Livingston is a regular contributor to the Live Earth blog.