Marketing in the Round Infographic: The Tip of the Iceberg

Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of statistics used in the book (also available directly on Flickr and Scribd). The RAD Campaign designed infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch.

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From Junk to Spam to Waste

Image by diaper A recent Digital Life survey in Great Britain revealed that corporate social media is generally a failure, with organizations “generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads.” And so in a long history of media, yet another medium has been turned into a source of noise pollution by direct marketers. First there was the proliferation of junk mail that citizens received in their post boxes. With the dot com era came spam, an onslaught of unwanted email from marketers laying waste to your in box. And now with social comes digital waste. Everyday we see endless streams of poorly disguised messaging and sales pitches. Even though you may not have opted […]

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A New Novel from Geoff Livingston

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