No One “Consumes” Social Media

Image by ugod Ever notice the phrase “consumes social media” or a variant of that in market research and social media wonk discourse? Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes” social media. No one goes home and says, “I think I’ll consume Facebook for three hours.” “How about some Disqus or Quora at dinner, this is boring.” Or, “Can I have some Flickr for that blog?” Perhaps this is a rant about semantics, but the phrase also denotes a siloed attitude towards the way we as people use media for communication, information and entertainment. Many Americans use three or more actively used viewing […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


MarketingSmarts Podcast

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Great Falls by Geoff Livingston
Restoring the Capitol by Geoff Livingston
Wildabeast by Geoff Livingston
Walk Amongst the Flamingoes by Geoff Livingston
Hyena by Geoff Livingston
Potomac River Sunrise by Geoff Livingston
Morning on the Marsh by Geoff Livingston
Dawn on the Potomac by Geoff Livingston
Milky Way in Kenya Take 2 by Geoff Livingston
Ngorongoro Crater by Geoff Livingston
What Awaits on the Other Side? by Geoff Livingston