No One “Consumes” Social Media

Image by ugod Ever notice the phrase “consumes social media” or a variant of that in market research and social media wonk discourse? Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes” social media. No one goes home and says, “I think I’ll consume Facebook for three hours.” “How about some Disqus or Quora at dinner, this is boring.” Or, “Can I have some Flickr for that blog?” Perhaps this is a rant about semantics, but the phrase also denotes a siloed attitude towards the way we as people use media for communication, information and entertainment. Many Americans use three or more actively used viewing […]

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