No One “Consumes” Social Media

Image by ugod Ever notice the phrase “consumes social media” or a variant of that in market research and social media wonk discourse? Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes” social media. No one goes home and says, “I think I’ll consume Facebook for three hours.” “How about some Disqus or Quora at dinner, this is boring.” Or, “Can I have some Flickr for that blog?” Perhaps this is a rant about semantics, but the phrase also denotes a siloed attitude towards the way we as people use media for communication, information and entertainment. Many Americans use three or more actively used viewing […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Zinnia Row by Geoff Livingston
Rose Row by Geoff Livingston
A Delicate Weed by Geoff Livingston
The Devil's Horns Re-Edit by Geoff Livingston
Green, Blue and Red in the Fog by Geoff Livingston
Foggy Morning by Geoff Livingston
Yellow Zinnia by Geoff Livingston
The Wonder of the Skies by Geoff Livingston
Heron on the Edge by Geoff Livingston
Ford Model A by Geoff Livingston
The Henry Ford Museum by Geoff Livingston