LIVESTRONG Will Survive Armstrong

Finished Product - @LiveStrong Tattoo

You might say I have some skin in this game.

As someone who has covered LIVESTRONG social media since 2009, and even fundraised for them, it seems obvious to me that the foundation will survive Lance Armstrong’s public doping scandal.

The voluntary move to separate Armstrong from LIVESTRONG came almost at the same time as Nike’s decision to pull sponsorship, in effect retaining the integrity of the LIVESTRONG community. The departure provided a clean break, an opportunity to stay on mission as opposed to suffering a long protracted struggle to reconcile Lance’s Dr. Jekyll and Mr. Hyde public image.

This is not your average grassroots community, folks.
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