Marketing Writers Face Dramatic Shift

Bon Jovi at the Verizon Center

Current content conversations focus on the written word as conveyed via interactive or print. That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. Immersive media creates a new demand for dramatic writing skills, usually the domain of more artistic forms such as plays, films and broadcast.

The crossroads is here.

While most content marketers focus on blogs, newsletters, white papers and guides, the need to develop visual and audio centric media increases.

In discussing the Google Glass Project/augmented reality session for next week’s xPotomac conference with Patrick Ashamalla, we focused on these challenges. In many ways, interactive designers and writers know this shift is caused by the untethered internet.

Today, most companies create a flat experience filled with text on a digital canvas, e.g. a website, document, infographic, or the like. These forms of content require a stakeholder to invest time reading, in essence a distraction from their real personal or business life.

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