Social Scoring and Peer Influence

In today’s online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now. Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Instead, we see that true influence comes from those who are closest to us in our on and offline social networks, our peers. As the old adage goes, “You […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

United States Patent and Trademark Office by Geoff Livingston
USPTO Office Geodesic Fountain by Geoff Livingston
Dentzel Carousel in Full by Geoff Livingston
Geodesic Dome by Geoff Livingston
Dentzel Carousel in Motion by Geoff Livingston
Visit Balboa Zoo on the Street Car! by Geoff Livingston
Street Car 1071 by Geoff Livingston
Red Alien Nets by Geoff Livingston
Boat Porn by Geoff Livingston
Osprey's Nest with an HDR Effect by Geoff Livingston
Osprey's Nest Earlier (Orange) by Geoff Livingston