Remembering Steve McQueen Small

Chicago Pics: A Demonstrative Evolution

What happens when you stick to a hobby over a period of six years? Your work progresses. Here is visual evidence of how my photography has evolved as demonstrated by the three sets of Chicago pics taken over six years.

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Activate Run-Ons with WIFM

Image by Mad African! The best way to spruce up boring business writing? Activate verb tense, parse run-ons into multiple sentences, and add the what’s in it for me (WIFM) factor. Yes, some colleagues focus on grammar, but when I edit business text these are the first three things my red pen seeks out. Inevitably business text crams an overt amount amount of jargon and hyperbole into copy to ensure that it stays “on message” and achieves branding goals. Business writing seeks to market and inform stakeholders. Over-focus on messaging and positioning hurts that goal, instead fulfilling an internal need to appease executives. An editor should punch up copy to resonate with stakeholders.

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Live and Die with Headlines

Image by deathtiny41 In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing, but little is said about the actual headlines. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat with a great, witty headline then you won’t get read. It’s as simple as that.

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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My Photos

Remembering Jefferson by Geoff Livingston
Sunset at Nats Stadium by Geoff Livingston
Nationals Stadium by Geoff Livingston
Urban Sunrise by Geoff Livingston
National Harbor Sunrise by Geoff Livingston
Temptation by Geoff Livingston
Hunger by Geoff Livingston
Fishing on the Potomac by Geoff Livingston
Requiem for Summer by Geoff Livingston
Into the Woods by Geoff Livingston
Golden Cobblestones by Geoff Livingston