This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.
Image by cintamamat Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. As time progresses, technologies and alliances evolve. I haven’t written about Klout outside of general discussions on social scoring for a good long while. There wasn’t much to say. I agreed in principal with many of my colleagues and their continuing coverage about the broken nature of influence metrics. But I had a second reason: As a professional communicator, it’s become increasingly clear that we won’t escape Klout, Kred and PeerIndex. The business marketplace cannot help itself. It will chase quick fixes to community building, recruitment and measuring individual online capabilities, making social scoring an obvious play. I […]
Image by El Tel63 Since Facebook’s mandatory Timeline conversion and IPO last spring, we’ve been screwed. In what can only be described as the coup d’etat of strategy plays, Facebook got the world and businesses hooked on its network. Then the social network leveraged its monopoly power, and pulled the ultimate bait and switch in history. Facebook implemented its Timeline interface. Timeline sabotaged traditional brand page performance, created a money generation vehicle, and sacrificed its users privacy for business purposes.
Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image.
Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and market use. McKinsey & Company’s Business Technology Office says Big Data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus. The report goes on to list five ways Big Data can be used by companies and nonprofits: 1) Big Data can unlock significant value by making information transparent and usable at much […]
Image by Hamed Saber The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. Beyond the substantial ethics issues at hand, Burson crossed another line, which is talking about its clients in a negative light. Burson’s ethics were already compromised by their willingness to take on smeer campaign. By talking about it in this fashion, Burson’s ethics have been compromised twice. This is comparable to a lawyer violating client confidentiality oath or a reporter revealing their sources. Given its past history of privacy behavior, it’s no surprise that Facebook engaged in […]