One Year Later: BP Still Hasn’t Learned Ethics

Communications from BP in recent weeks claim the oil company has reversed the damage from the Deep Horizon oil spill, both environmentally and economically. This communications effort flies in the face of factual reality of dead wildlife, decimated fishing careers, and the ongoing economic hardship felt throughout the Gulf region. The unfactual, dishonest communications campaign once again demonstrates BP’s lack of ethical integrity. Worse, it is occurring as the globe moves to celebrate Earth Day this Friday, adding insult to injury. Last year throughout the oil spill, BP consistently lied to the public about its actions and the damages sustained by the Gulf. The transgressions were in direct conflict with basic communications ethics, and represented one of the worst cover-ups […]

Read more
Linkedin Google+ Facebook Twitter

The Ethics of Flash Mobs

Image by Anorak News In December of last year, Anonymous hackers teamed to hack U.S. sites and post angry messages of dissent against U.S. companies that withdrew support of Wikileaks. Last October, when ace photography blogger Scott Bourne posted on Twitter’s digital copyrights, angry photographers flash mobbed his site, causing Bourne to close comments. In 2007 Greenpeace targeted Apple for poor environmental standards with its Webby award winning GreenMyApple campaign, which in part featured calls to action to comment negatively on Apple blogs. While usually used to organize rallies or market consumer products, online flash mobs are a favorite tactic to silence or overpower opposing viewpoints. Sometimes they involve a negative commenting campaign on a Facebook fan page or a […]

Read more
Linkedin Google+ Facebook Twitter

A Better Social Web Exists

A better social web exists. It exists within each of us. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Our virtual worlds can become a place of vigorous discourse. Rather than dismissing social media‘s incredibly empowering capability in the hands of the Fifth Estate, the better social web seeks to increase online literacy for Everyone using these tools. The Middle East is just an example of what driven people can do with intelligent networking tools. So much more can be accomplished […]

Read more
Linkedin Google+ Facebook Twitter

Please Retweet This

In life on Twitter, it’s virtually impossible to move far into one’s career without being asked to retweet (RT) something. Almost every single one of us have asked for and have been asked to RT for a fellow marketer, friend, or simply a follower. But as time passes, more and more influence formulas are tied to RTs as a metric. This impacts the value of receiving RTs, both positively and negatively. There seems to be people who will ask for a RT on just about anything they do. Given the lack of capital that is involved in kicking out a RT these days, does it mean anything? If many fans blindly RT as sign of support for their favorite voices, […]

Read more
Linkedin Google+ Facebook Twitter

The Questionable Ethics of Klout Perks

On the social web, it is important to look at the details, including content publishing rights, communication “best practices,” influence theory, or a “Perks” package. For the past two weeks, many online personalities updated their Facebook and Twitter statuses declaring they had received their Klout Perks package. It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout? In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. The sponsorship program is called Klout Perks. Certainly, at face value this seems like a reasonable way to monetize a […]

Read more
Linkedin Google+ Facebook Twitter

Suffering Through @BP_America’s Facebook Ad Campaign

Much has been made about BP’s questionable advertising campaign, from President Obama’s call out of the $50 million expenditure to ethical questions and search engine placements. Experiencing this inappropriate overspend on Facebook has been quite troublesome. The above ad was served to me over Memorial Day weekend on Facebook. It clearly demonstrated that while Facebook is using my posts and links as a means to serve me ads, it doesn’t work. The ad features BP, a company I have been blogging negatively about for several weeks, and one of my local friendly competitors John Bell, head of Ogilvy 360 DC. John’s a good guy, but that isn’t going to sway me to support BP. Thus, Facebook privacy violations or not, […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

The Steamboat Cherry Blossom by Geoff Livingston
Potomac Marina Sunrise in Red and Purple by Geoff Livingston
Morning on the Marsh by Geoff Livingston
July Sunrise at the Marina HDR by Geoff Livingston
The Sweet Smell of Summer Flowers by Geoff Livingston
July Sunrise at the Marina by Geoff Livingston
United States Patent and Trademark Office by Geoff Livingston
USPTO Office Geodesic Fountain by Geoff Livingston
Dentzel Carousel in Full by Geoff Livingston
Geodesic Dome by Geoff Livingston
Dentzel Carousel in Motion by Geoff Livingston