Tenacity5 Media released a new eBook this morning, Visual Media: The New Content Marketing Landscape.
This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag with our book now listed on Amazon and Barnes & Noble. Special congratulations again to Gini, who is making her first appearance as a published author. Her post today on Spin Sucks discusses some of the feeling that comes with that. Generally, Gini’s ability to market has been eye opening. She is stellar, and deserves to be one of the […]
Image by Christian Barmala One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. The spamification of Facebook extends beyond professional solicitations to unwanted emails created by friends who want you to participate in their activities. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. Here are five common forms of Facebook spam: 1) Group Additions There’s nothing worse than getting added to a busy Facebook Group, and suddenly having dozens — even hundreds — of emails land in your in box. […]
President Obama and Jack Dorsey at the White House Twitter Town Hall Everyone talks about relationships and the importance of two-way interaction in social media. Participation is a cornerstone of building strong community presence. But other than core subject matter evangelists, there is only so much you can do to interest people on a dry topic. That’s when you need to give the community something to talk about. Social means sharing experiences and yes, talking. And frankly, a lot of what businesses and nonprofits have to talk about can put the most lively of children to sleep. How can you turn a dry topic into something a little more meaningful? Here are four ways to go beyond normal day-to-day interaction, […]
When social media was new, conferences were rare special gatherings of early adopters eager to see how to use new tools. People looked forward to their local BarCamp or PodCamp. As the years progressed the novel barcamp, evening networking events and social media conferences became an every day occurrence in major markets. The best ones spilled over on Twitter into hashtag conferences. Today, with adoption passing its peak, social media conference #hashtags and events trade faster than delivery pizzas on Saturday. There are so many events to meet the crush of information demand. More is not better, ironically. It’s hard to get a consensus on quality events. In some cases, the event quality offers little more than an excuse to […]
My column last week on Mashable tied together overarching themes from mega charity events like Twestival, 12for12k, Tweetsgiving and CrisisCamps. To get the information, I interviewed the four organizers cited in the article. Each interview was fantastic and informative in its own right. So with my editor’s blessing I am publishing the unedited interview source material over the next couple of weeks for general consumption, starting with Susan Murphy‘s 12for12K interview. GL: What makes 12for12K unique as compared to other large-scale social media events? Susan:I think what sets 12for12k apart is that we started small. It wasn’t about getting the large numbers for us right away. In other words, we weren’t trying to raise a million dollars in a month. […]