Posts Tagged ‘experience’

Experiencing Electronic #Natitude

Posted on: April 10th, 2013 by Geoff Livingston 8 Comments

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Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter.

When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” That’s how my 2013 season began with the Nationals on opening day, a brilliant integrated in-park/online/broadcast experience.

Encouraging fans to use the # slogan is brilliant, spanning Twitter, Google+ and Instagram, and perhaps soon Facebook. Now fans can find Nationals conversations on their preferred social media channel by simply searching for #Natitude.

The full integration of the Nationals experience into the physical goes further. Consider the following:
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Geoff Livingston on Google+

Customer Experience Trumps Content Marketing

Posted on: January 22nd, 2013 by Geoff Livingston 35 Comments

Content Mind Map
Image by MindMapInspiration

More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing.

Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to name a few. Brand developed content (cough, advertising) offers a great tactical toolset, one of my favorites.

That doesn’t necessarily mean content marketing should serve as every company’s primary outreach strategy.

Why not just make Facebook your primary strategy? Should we have that conversation again?

A better strategic approach focuses on marketing tools as extensions of the brand experience.

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Geoff Livingston on Google+

The Past Beckons

Posted on: January 18th, 2013 by Geoff Livingston 30 Comments

Rearview Mirror

I think about the past a lot. Who doesn’t?

Of course, like most people I cherish the great memories.

And then there are the difficult ones. There’s nothing I can do to change them (Boy, that LIVESTRONG tattoo sure seems like a bad idea now). Few things can amend unresolved issues with others.

The only thing the complete past — good and bad — offers is experience. Experience to draw upon, contemplate, and possibly use to become wiser and evolve as a human being.

This is true for both business and personal life.

Yet, dwelling on the past for too long is one of the most unproductive exercises one can engage in.

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Geoff Livingston on Google+