“Far more commonly, [futurists are] weird people with weird ideas and practices, and are objects of ridicule,” Bruce Sterling True thought leadership helps people — on and offline — understand the near future, the far future, and often the evolving now. Thought leaders are futurists, people who serve as modern oracles that can help businesses, organizations and societies adapt to the unknown. They break new ground and help us understand how change will impact us, technologically or sociologically. You see blogs titled like this periodically, and they get tons of attention from top online voices. Invariably, the post is how to promote one’s self as a thought leader, not actually how to offer valuable thought. And that’s a damn shame […]
by Benson Hendrix Image by moonlightbulb “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” – Zen Master Shunryu Suzuki, “Zen Mind, Beginner’s Mind” One of the concepts in Zen Buddhist philosophy is the idea of the “beginner’s mind.” This is the idea that people should approach a subject with excitement, an open mind, and no preconceptions, regardless of how much knowledge they have gained about a subject. When someone gains experience and a certain comfort level with that expertise, they might run into the “expert trap.” Starting to think of themselves as “experts,” or “guru-ninja-superjedi-badasses.” Experience is a wonderful thing to have, and is necessary in both personal and professional growth. When it […]
The Altimeter Group released a report defining the characteristics of a “Corporate Social Strategist” last week. Aside from the job title, it was a refreshing report as it added contextual research to what many voices have been claiming for some time: To be successful as an online communicator, one needs to have the fundamental underpinnings of communications or marketing experience and education. There are those who have architected personal brands to achieve such jobs, but they may have over-extended beyond their capabilities. In reality, as the Altimeter Group report shows, the ability to engage in social media was only the fifth most important skill set in the recipe for success. Comprehension of other communications disciplines and leadership capabilities mattered more. […]
Episode 28 of the El Show featured Albert Maruggi social media’s relevancy, and the GOP’s political social media. Here’s a breakdown of Episode 28: Albert hypothesizes that social media could become a fad Internet fame and societal hierarchies going back to biblical times… Catastrophic things like robbery or drastic privacy violations could shake social media up… The average person may decide that social is not a good use of time: Chatter vs. knowledge. The destruction of trust and community management Intermission: Polish presidential death conspiracy theories How do you monetize social media? Download or listen to the El Show Episode 28 today! Also available on iTunes!