How the Google+ Hype Lost Its Mojo

If you read some top social media blogs, it’s clear that Google+ is the hottest thing since the launch of the iPad. Others believe the fledgling social network is dying, with dramatic declines in interactivity. The truth is that the network seems to be growing pretty rapidly still, especially since opening its doors to the public. Estimates have the network at 50 million users currently. Though no one seems able to discern interaction or retention rates from the earliest adopters, Google+ growth has reignited in September. Yet perception of the network amongst early adopters has fallen quite a bit. Some of this has to do with retention and frequency of use, but the Google+ blues have deeper roots. From a […]

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