Geoff Livingston's Blog

Posts Tagged ‘facebook’

Big Brother Won and We Loved It

Posted on: April 30th, 2013 by Geoff Livingston 15 Comments

The deployment of technology and media to successfully capture the Brothers Tsarnaev remains a subplot in the incredible Boston Marathon bombing manhunt.

Closed circuit television, triangulating cell phone signals, rapid identification, calls to the public for help through mass media, and civic reporting (including family members) used to hunt men in the streets is the stuff of dystopian science fiction. Really, it’s the Orwellian nightmare of Big Brother realized.

The public loved it. Fears allayed, justice to be served, lives resumed.
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Marketing Automation Will Improve

Posted on: March 27th, 2013 by Geoff Livingston 10 Comments

The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions.

Image by anthillsocial

Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data.

So, yeah, automation has its issues, but it will improve.

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Crush It, Marissa!

Posted on: March 15th, 2013 by Geoff Livingston 19 Comments

Image by Tilak Bisht

Last week most prominent media outlets reported on Marissa Mayer’s six month bonus. The Marissa story repels me. The media scrutinizes every management move she makes.

It’s because she is a relatively young woman, in my opinion. At this point, I hope she crushes it at Yahoo!, and forever shuts up the media and all the old bastards who think women can’t manage companies.

The men versus women debate goes through the eons. Since Cleopatra and Queen Elizabeth we have seen over and over again that when given an opportunity to lead women can do so, and do it quite effectively.

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Geoff Livingston on Google+