iWatchConcept1thumbnail

My Big 5 Marketing Predictions for 2014

Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

Read more
Linkedin Google+ Facebook Twitter
130621_instagram

Instagram Video Highlights YouTube Weaknesses

YouTube may have the most to lose from Facebook’s response to Vine, 15 second format videos on Instagram. Normally, I don’t blog about the day-to-day battle between socnets. The evolution is tiresome, and is best covered by trade pubs/blogs with reporter teams. However, in this case there are several macro trends in play that have not been well discussed. The following issues spell trouble for YouTube (and Google as a whole): Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter
FINAL-VOCUS_172631_381
Read more
Linkedin Google+ Facebook Twitter
2726485277_515a0958c5

Big Brother Won and We Loved It

Image by estacey The deployment of technology and media to successfully capture the Brothers Tsarnaev remains a subplot in the incredible Boston Marathon bombing manhunt. Closed circuit television, triangulating cell phone signals, rapid identification, calls to the public for help through mass media, and civic reporting (including family members) used to hunt men in the streets is the stuff of dystopian science fiction. Really, it’s the Orwellian nightmare of Big Brother realized. The public loved it. Fears allayed, justice to be served, lives resumed. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

Marketing Automation Will Improve

The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions. Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data. So, yeah, automation has its issues, but it will improve. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter
Image by Tilak Bisht

Crush It, Marissa!

Last week most prominent media outlets reported on Marissa Mayer’s six month bonus. The Marissa story repels me. The media scrutinizes every management move she makes. It’s because she is a relatively young woman, in my opinion. At this point, I hope she crushes it at Yahoo!, and forever shuts up the media and all the old bastards who think women can’t manage companies. The men versus women debate goes through the eons. Since Cleopatra and Queen Elizabeth we have seen over and over again that when given an opportunity to lead women can do so, and do it quite effectively. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Potomac Sunrise Rouge HDR by Geoff Livingston
Cade Martin Photoshoot by Geoff Livingston
The Keyhole at Pfeiffer Beach by Geoff Livingston
Point Sur by Geoff Livingston
McWay Falls by Geoff Livingston
From the Top of the Rail Station by Geoff Livingston
High Roller by Geoff Livingston
Walk Down Google Way! by Geoff Livingston
The Desert Sun Rises Over Las Vegas by Geoff Livingston
Chilling Under the Redwood Trees by Geoff Livingston
Astronaut Teddy Wins the President's Race at Nationals Park by Geoff Livingston