Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.
YouTube may have the most to lose from Facebook’s response to Vine, 15 second format videos on Instagram. Normally, I don’t blog about the day-to-day battle between socnets. The evolution is tiresome, and is best covered by trade pubs/blogs with reporter teams. However, in this case there are several macro trends in play that have not been well discussed. The following issues spell trouble for YouTube (and Google as a whole): Geoff Livingston on Google+
Image by estacey The deployment of technology and media to successfully capture the Brothers Tsarnaev remains a subplot in the incredible Boston Marathon bombing manhunt. Closed circuit television, triangulating cell phone signals, rapid identification, calls to the public for help through mass media, and civic reporting (including family members) used to hunt men in the streets is the stuff of dystopian science fiction. Really, it’s the Orwellian nightmare of Big Brother realized. The public loved it. Fears allayed, justice to be served, lives resumed. Geoff Livingston on Google+
The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions. Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data. So, yeah, automation has its issues, but it will improve. Geoff Livingston on Google+